The FDCI X Lakme Fashion Week phygital show took place between 1the 16th of March 2021 to 21st Of March 2021. Many fashion designers presented their ace looks and collections at the show. Day 3 of the fashion week showcased the collection by the veteran fashion designer SuneetVarma titled ’50 Shades of Happiness’. The seasonless fashion week set several fashion trends and SuneetVarma was definitely one of the trendsetters there. The collection was presented in playful hues and larger-than-life silhouettes. The collection showcased at the ramp unveiled the world of joy and distracted the minds of the people from the ongoing situation finding solace and happiness in the designs, techniques, and hues of the outfits.
"For me, happiness lies in the joy of achievement, and the very force of creative energy."- SuneetVarma
The inspiration for the collection comes from the Valley of Flowers in the state of Uttarakhand. It included lehengas, choli, sarees in hues inspired by the valley. The phygital show by designer SuneetVarma was a beautiful presentation of life filled with hues of the flowers like red, green. yellow, orange, pinks with intricate embroidery work.
The exaggerated and ruffled sleeves with a pinch of monochrome fashion in the collection and glitters gleaming truly gave everyone a break from the aftermath of the lockdown and the pandemic.
The collection did not only aim at presenting couture at its best but also focused on bringing the creative energy back in fashion. The fashion industry in India and the spectators enjoyed the collection ’50 shades of happiness’.
The 1964 born veteran fashion designer returned from Europe and launched his first couture collection in India. The designer has been one of the most eminent members of the fashion industry in India since then. The couturier graduated from the London College of Fashion and interned at the Yves Saint Laurent label in Paris. He has been continuously showcasing collections at the fashion weeks in India. The designer showcased it at a fashion show for the first time in 1991. He has also worked on prestigious projects such as- the Denim project with fashion designer Gloria Vanderbilt and the BMW 7 Series. He is the first Indian designer to design the interiors of the same.
The FDCI X Lakme Fashion Week is a showcase that represents the new normal in fashion is collaborating and standing together to support fashion in India. The show brought together great fashion designers in India to showcase fashion like never before. The two biggest fashion show organizers brought the phygital show to life-giving a glimpse of the A/W 2021 collection of fashion. Promoting Indian heritage, sustainable fashion, technique work, and budding fashion designers the Fashion Design Council of India and Lakme Fashion Weekput up a 5 day fashion week available to watch on digital platforms.