Monday 26, Oct 2020, Delhi (India)


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A Fashion Initiative For Artisans Encouraged By Three Leading Ladies.

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The fashion industry has been the bone of contention, lately, artisans and weavers are practically on the verge of breaking. The uncertainty of the current situation has awakened enormous issues in the industry. The current fashion industry news is all about different issues, be it the #Payup movement or the migration of artisans. Kareena Kapoor Khan considered the fact and joined hands with The Baradari Project, an initiative that aims at narrowing the gap between the Indian fashion designers and artisans. The Baradari project is founded by writer Namrata Zakaria, with core team members comprisingof Pareina Thapar, Co-Founder at the communications strategy firm Longform, and Tina Tahiliani Parikh, Owner and Founder at Ensemble.

(Ensemble will also facilitate the Baradari e-commerce sale from August 7th-15th)

Namrata Zakaria
Namrata Zakaria

An Initiative For The Artisans!

It is latest in the fashion industry news- the new fashion trends are no more restricted, to clothes and accessories, post-COVID-19 the new fashion trends are more about promoting responsible and ethical fashion. It is for the first time in the history of Indian fashion that more than a hundred Indian fashion designers are coming together to support weaver and embroiderer communities from across the country. There is no denying that the year 2020 so far hasn't been pleasant to any of us. The weaver and embroiderer communities have been enormously hit by the outbreak of coronavirus and the lockdown, numerous also by the cyclone Amphan in Bengal. The fact that cannot be ignored here is, these communities are most perpetually hit by the social inequalities that surround us.

Specifications Of The Baradari Project!

The Baradari project is founded by a well-celebrated journalist- Namrata Zakaria. Namrata Zakaria and Kareena Kapoor Khan will collaborate with Ensemble to present Baradari from August 7th-15th. The latest in the fashion industry news is that the project aims at narrowing the gap between Indian fashion designers and artisans. As the new fashion trends are all about supporting responsible fashion, many renowned Indian fashion designers participated in the initiative. Abu Jani-Sandeep Khosla, Sabyasachi, Tarun Tahiliani, Anamika Khanna, Rahul Mishra, Manish Malhotra, Monisha Jaising, Masaba Gupta and Raw Mango are among 100 plus Indian fashion designers who donated their designer pieces for an online sale to raise fund for artisans, who belong to their "Baradari". The funds raised will be distributed to artisan communities to encourage them to become entrepreneurs. The Bollywood actress Kareena Kapoor Khan stepped up and became the part of this initiative.

Words & Views!

About the initiative actress Kareena Kapoor Khan had to say, "Everyone knows I enjoy fashion. But I think it is time we begin to think of what responsible fashion is," It is good to see how not being directly connected with the industry the actress still appreciated and promoted responsible fashion.

The Baradari team comprises of Namrata Zakaria, Pareina Thapar, Co-Founder at the communications strategy firm "Longform" and Tina Tahiliani Parikh, Owner and Founder at Ensemble. 

Namrata Zakaria
Namrata Zakaria

Tina Tahiliani, Executive Director at Ensemble - the multi-brand store in Mumbai, which is set up by her brother, the couturier Tarun Tahiliani, said about the initiative- "Craftsmen form the bedrock of the fashion industry in India. Their levels of artistry help designer's visions come to life," Ensemble will facilitate the Baradari e-commerce sale. The Baradari sale week will be August 7th, 2020 to August 15th, 2020.

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