The inauguration of 'My Glamm' one of the largest stores in Mumbai, helmed the segment of the latest fashion news towards itself by introducing flagship experience and digital creativity.
My Glamm launches a fulsome experiential flagship store in Mumbai, home to many Bollywood starlets. The beautiful store is designed by School House, a leading beauty agency based in New York City. The beauty space is designed to share the latest beauty ideas supported by new elements that are "socially distant, privately experiential, and digitally communal” and redefines the experience of physical retail.
The palatial space is designed to accentuate the latest beauty ideas of the upcoming makeup-artist, and beauty creators to have individuality and digital creativity at large platforms. The space experiences influential areas like:
1)MyGlammXO Secret Lab: With its signature philosophy, which is fitted with a future innovation wall, that helps consumers test digitally crowd-sourced formulations physically and send back their feedbacks into the digital space.
2)MyGlammXO Beauty Creator booths: It has created private content creation booths fitted with the latest innovations and technology, that includes the feature of adjustable lights. It is the perfect space for content lovers who can distantly empower their social media.
3)The Glamm Zone: A stylish and visual experience room where one can have a one-on-one consultancy with experts. A flawless area to test the looks under the perfect lighting.
4)The Glamm Stage: Another pedestal to know about the beauty products and latest beauty ideas, artistic workshops would be conducted in collaboration with Bollywood’s most celebrated makeup artists and beauty creators across India.
5)The Glamm Lounge: The welcoming area of the store, the lounge allows you to come and create new and latest beauty looks, guided by virtual applications and empowers you to share it virtually across digital platforms keeping in mind the safety of consumers.
My Glamm is one of the largest direct-to-consumer beauty brands that subsumes an idea of building a connection with the consumer and co-creating products with them. The beauty products embrace the new beauty ideas while featuring advanced and rich formulas, 100% cruelty-free and skin-friendly ingredients, and clean beauty. With about 4000 offline points of sales across India in more than 50 cities, it also includes the latest technology, content, and social media strategies to not only allow consumers to discover their personality but also curate the advanced and personalized content digitally. The latest fashion news about My Glamm communicates that “it is an experience that sums up the idea of co-creation and artistic work between a brand and consumer", told Darpan Sanghvi, Founder, CEO, My Glamm. "The whole idea is to blur the stereotypical beauty concepts and redefine them with the latest technology that is socially distant yet digitally connected.”