About Us

Our Vision

We map out the modern fashion landscape while satiating your appetite for style with insights on the latest in business to the newest in fashion. I Knock Fashion is an emerging fashion destination for students, entrepreneurs and industry enthusiasts. We generate the latest information on all things business and design for the go-getters of contemporary fashion.

With a vision to revolutionise the world of fashion, Mr. Imran Ahmed launched I Knock Fashion in 2019. He is currently on the Board of Directors at ElloRa Creations Pvt. Ltd. and has obtained degrees in both business and fashion. He has a Bachelor in Fashion from JD Institute and a Master in International Business Management from La Trobe University in Melbourne – giving him a unique perspective on the interplay between creativity and business.

A designer with his own label, our CEO Mr. Varun Loht is an integral part of this vision. His collaborative label ‘VAR-SHI’ was showcased in World Of Fashion Rome ‘17 and exhibited at Paris Fashion Week SS’19 & A/W ‘19.

The brainchild of this visionary, I Knock Fashion is the story of the fashion industry as it stands today. We strive to be a one-stop destination for all your fashion needs, equipping you with information on education, career, styling and both international and national fashion agendas.

For the young designer, we outline the realities of the fashion business and it’s employment opportunities, allowing you to know what it really means to be a part of the fashion industry. This is part of our vision to keep up with the ever-evolving and dynamic world of fashion.

Our Parent Company – ElloRa Creations

Helping bring this vision to life is our parent company ‘ElloRa Creations’ established in 1988. ElloRa is an industry leader in the production and export of garments, working with a variety of international high-end brands such as Needle & Thread, French Connection, Nicole Farhi, All Saints, Oasis, Toast and Reiss . With a commitment to quality, consistency and punctuality, ElloRa has carved a unique path and left its imprint on the market. I Knock Fashion brings this legacy of expertise to its audience.


Imran Ahmed, Founder & CMD

Varun Loht, CEO


Sheetal Gupta, Coordinator

Chand Salwaan Ali, Design Coordinator


Vidushi Gulati, Creative Curator

Ragini Shukla, Editor & Curator

Tejal Makkar, Education & Career Correspondent

Gunjan Nanda, Network & Styling Correspondent


Ankit Khemka, Finance

Saurabh Chugh, Design & Art

Viral Bhiyani, Celebrity Paparazzi