Saturday 17, Apr 2021, Delhi (India)
After the groundbreaking fashion news of ABFRL acquiring stakes in label Sabyasachi, the retail giant made it to the latest fashion news again as it announced a partnership with Indian fashion designer Tarun Tahiliani. Aditya Birla Fashion and Retail Limited will be launching an ethnic wear men’s line along with the designer. ABFRL would also be holding a 33% stake in the luxury couture business of Tarun Tahiliani. This is the second partnership that has brought Aditya Birla into the news. The retail giant had also acquired stakes in label Shantanu & Nikhil in the year 2019.
Taking a step further in the ethnic wear segment ABFRL plans to launch a set of stores this year that would operate in the premium and ethnic wear segment. The latest fashion news of ABFRL acquiring stakes in label Tarun Tahiliani and launching a men's wear premium ethnic line is the second partnership that the brand has made in the luxury and premium fashion segment this year. The Indian fashion designers are moving towards making the fashion fraternity an industry.
Following the official announcement, the brand Aditya Birla Fashion & Retail Limited would be holding an 80% stake in the new collaborated venture and the remaining would be held by the label Tarun Tahiliani.
Celebrating 25 years in 2020, label Tarun Tahiliani has created a milestone in the fashion industry of India. A veteran fashion designer, Tarun co-founded Ensemble, India's first multi-designer store in 1987.
Crafting luxury fashion for menswear, women wear and occasion wear, the Indian fashion designer founded the label Tarun Tahiliani in 1995. A perfect craftsman with an eye for detailing, the label is known for its amalgamation of traditional sensibilities in modern-day silhouettes. The label has a dominant presence through both offline and online stores.
The apparel segment of the Aditya Birla Group, ABFRL houses many brands and multi-brand stores under it. It has time and again collaborated, partnered, and launched new segments and brands in the apparel and garment industry. Ranging from Allen Solly Women to Pantaloons, the ABFRL is already one of the top leaders in the Indian apparel market.
The recent acquisitions and partnerships with the Indian fashion designers are indicating that Aditya Birla Fashion and Retail is soon to surprise its consumers with an ethnic segment.
Aditya Birla Fashion & Retail Limited has been making it to the top chart in the fashion news. The second partnership of 2021 with the designers of the fashion industry is definite to mark more milestones for the fashion giant.