Friday 23, Oct 2020, Delhi (India)
The global pandemic's shutdown of offline fashion shows has led to the initiation of digitalization in fashion. After months in quarantine, Indian designers have returned to work and are fully prepared to set some avant-garde trends in the Indian fashion. The Indian designers have rethought everything and notably the fashion shows.
At the first digital India Couture Week, Amit Aggarwal took the industry and trends in Indian fashion by storm as he harnessed the power of the ocean, sky, and earth in showcasing his new Couture 2020 collection.
Out of all the other Indian designers, Amit Aggarwal is a confessed traditionalist. For the ace Indian designer, couture lives within the tactile experience of touch and feel. The fashion trends of 2020, however, demanded a change. Hence the designer turned to his all-time source of inspiration- nature, to lead the way.
There is no denying in the fact that fashion trends of 2020 are all about nature, and all of us are looking for new hope and inspiration every day. Amit precisely understood the fact that what else can be a better source of motivation than nature.
As we witness the world through the safety of our homes, the oceans continue to churn, the wind continues to blow, and the sky still holds her secrets and celebration from sunrise to twilight. The designer appreciates the nature's freedom, and believes it is a promise of new beginnings every moment.
This latest collection by Amit Aggarwal depicts the weightlessness of the ocean, the caress of the wind, and the cradle of the earth as they nurture you in their promise.
The collection beautifully portrays the designer's signature aesthetic of futuristic biomimicry, encouraging you to embrace the present and see beyond through the portals of time manifested in reimagined industrial material and signature polymers.
Expressing about the collection, Amit Aggarwal stated- "Couture for me is a feeling of wearing an outfit that is made especially for you, embodying your spirit and aesthetic. We always tread a balance of the surreal and functionality of the garment, and it's exciting to translate that vision into a digital experience. At the heart of it is our constant brand story of intricate craftsmanship and hand embroidery."
Amit Aggarwal's latest digital store will showcase his signature textiles and workmanship. From sarees and lehengas to dresses and separates, the offering also includes his luxury pret line with the promise of seasonal capsule collections. The website and its numerous collections are a proud call from the future of Indian craftsmanship.