Wednesday 04, Aug 2021, Delhi (India)


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AND By Anita Dongre Is Doubling The Holiday Fun This Year

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AND By Anita Dongre Is Doubling The Holiday Fun This Year

Founded in 1995 by Anita Dongre, Meena Sehra and Mukesh Sawlani, House of Anita Dongre Limited is one of India’s leading fashion houses today—a well-recognised, well-respected and well-loved name. The fashion house includes four separate brands: AND, a western wear brand; Global Desi, a contemporary line; Grassroot; a sustainable luxury brand; and jewellery line Pinkcity.

Now, as the year is coming to a close AND is holding their annual property Dressfest along with launching a new line of Winterwear!

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Here’s what we know about the annual Dressfest ’19:

It’s the season of glittery lights, bottles of bubbly and never-ending conversations; the dawn of countless social events is here that will keep you busy till the year draws to an end. So, what better way to raise a toast and dazzle this season, than with AND’s specially curated annual collection, ‘Dress Fest 2019’, that offers gorgeous occasion wear befitting the party season. Adding a touch of opulence to those special soirées, the party edit is available in a range of stunning styles, aimed at creating a grand entrance at every party.


Celebrating the glorious feminine form, the collection explores the beauty of neo-baroque designs, gorgeous intricate embroidery and ornamental prints on a myriad of fabrics such as lurex, georgettes and plush pleated velvets. Choose from a range of silhouettes such as A-line, fit & flare etc. in the form of edgy jumpsuits, pretty shift dresses, elegant maxi dresses, timeless black dresses and statement cocktail dresses—making for perfect occasion wear. The colour palette encompasses stunning jewel and champagne tones, while intricate hand embroidery in cutdana, pearls and sequins add a dazzling touch to your entire ensemble. When a special evening approaches, raise to the occasion, turn some heads and define the night as you arrive in AND’s flawless gowns that fit your personal panache!

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The Price of the collection ranges from: INR 2,499 –INR 10,000​

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And here’s what we know about the all-new winterwear range this year:

AND introduces a mix of timeless styles & global trends that consist of easy casual looks for the chilly season. So, whether it’s a cosy day on your couch reading a book or you’re up & about to get some work done – this collection makes the dull weather a lot happier& cheerful! The season is all about layering these super chic pieces that include knitted tops, puffers, trench coats, suede fringe jackets, ponchos, bomber jackets & sweater tunics. Along with keeping you warm, layering clothing always makes dressing up more fun – pick these basic & timeless garments, mix it up & create a new look new every time!


 The Price of the collection ranges from: INR 1,899 –INR 5,999

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