Preserving the age-old arts and craft heritage of India, Designer Anita Dongre has collaborated with Paperless Post to bring the artistry of her beautiful wedding designs to life. It will focus upon bespoke collection of digital invitations for ceremonies in traditional Indian weddings.
Paperless Post is reimagining online invitations to make gathering easier, allowing users to communicate expressively without compromising on design or functionality since 2009.
Paperless Post has already been seen collaborating with international design maestros such as Oscar de la Renta, Kate Spade New York, and Kelly Wearstler. However, this marks the first time the brand has partnered with an Indian designer, Anita Dongre.
Anita Dongre has been at the forefront of Indian fashion for over 20 years, she has created one of the most successful fashion houses in India which today employs over 2,700 people directly and provides employment opportunities to thousands more.
The collection consists of 11 sets of gorgeous invitations showcasing a mélange of stunning floral and botanical motifs in pretty hues of muted pinks, powder blues, mint greens, fresh peaches, chirpy yellows, and bold tangerines.
Each set includes specific invitations for events that make the Indian wedding tradition so special. As with all Paperless Post’s designer collections, these invitations by Anita Dongre are versatile and customizable. Using the easy-to-use online design tool, one can personalize the design, send invitations, and collect RSVPs for each of the events in their wedding effortlessly—albeit, all in the distinctive style of Anita Dongre.
The main motive of the digital collection is to promote environmentally friendly ways of sharing special milestones of one's life. Adhering to her core belief, Anita Dongre had also chosen digital invitations for her son Yash’s wedding earlier this year.
The digital collection will be available only on www.paperlesspost.com and will launch on November 1.