The ace Indian fashion designer, Anita Dongre took to Instagram last night announcing a medical fund of INR 1.5 crore to support people who do not have medical insurance or coverage to prepare for medical emergencies arising from the outbreak of coronavirus.
Combating COVID19: Anita Dongre’s act of kindness
With the outbreak of coronavirus in India, the Indian fashion industry is here to stand in unity against the pandemic situation, and help the country in their possible ways.
The well-celebrated fashion designer of the Indian fashion industry Anita Dongre recently announced a medical fund of INR 1.5 crore to support their small vendors, self-employed artisans, and partners who do not have medical insurance or coverage to prepare medical emergencies leading from COVID-19.
The act highlights the fact that among the people who are most certainly to be affected by this outbreak are small vendors, and self-employed artisans.
Considering the severity of the crisis, The house of Anita Dongre Foundation has decided to set up a dedicated fund to support all kinds of medical treatments for their team.
The fashion brand’s direct employees, already have medical insurance in place that covers their and their family members’ health. But the brand has also taken the initiative of extending the fund in case of medical emergencies. To assist employees and partners to answer any queries, a helpline has also been set up.
What did the designer write to her Instagram?
The fashion designer posted by writing: “A lot has changed in the last few days… Among the people who are likely to be most affected by these changes are the small vendors and self-employed artisans who contribute to the work you love and admire.”
About the lockdown in the state, the veteran fashion designer further posted: “Considering the swiftness of the crisis, we recognize that not many of them will have resources to cover a potential medical emergency. It is for this reason that the Anita Dongre Foundation has decided to set up a dedicated fund of Rs 15 million, to support any medical treatments arising during these troubling times,”
The post ended on a note to boost us all in these critical times, “We are in this together, and we will come out on the other side stronger. We shall overcome.”
COVID 19: Most of India under lockdown
According to the news by Economic Times, Coronavirus cases in the country rose to 415, the critical situation arising out of the coronavirus outbreak, have led the central and state governments to take extraordinary measures and impose restrictions. The Indian Council of Medical Research (ICMR) stated that 18,383 samples were tested until 10 am on Monday.
In a critical situation like this, it is good to witness how the Indian fashion industry is stepping ahead, and how the fashion designers are taking responsibility for their team’s health.