Image Courtesy- @anomalyhaircare.com
Priyanka Chopra Jonas is all set with her new beauty hair care line Anomaly, which was launched on 1st February 2021. The hair care line comes in several categories that are best suitable for your hair health.
Anomaly is the actress's first-ever beauty brand that offers clean and vegan hair products that are packed in bottles composed of 100% plastic trash.
According to the brand's Instagram handle, they gave a tiny sneak peek of the packaged bottles saying "Less spent on the packaging, more spent on the superior formula".
Why Anomaly? The answer to this question was given by Priyanka Chopra was that "An Anomaly is something I've always strived to be, something that deviates me from what is standard or expected", and this foundation is built with this hair care line. The best celebrity looks can be achieved by using this hair care collection.
Why did she choose to initiate a brand like this?, the actress announced her product launch on Instagram a while back, she explained how she's learned a lot about hair care over all these years, she said, she knew what suits her hair and what didn't. The products are an infusion into several products that offer your hair with the right amount of TLC it requires.
The hair care collection consists of eight shampoos and conditioners, dry shampoo, and a hair mask. The brand's main focus is combining quality, sustainability, and affordability with super high-performance formulas.
The actress exclaimed about the collection, "That the collection is a natural everyday beauty product as it is manufactured for every kind of hair, and everybody is free to use these products and it ensures better hair quality."
This collection has been made available for the public on 1st February 2021 on TARGET.
The brand is a partnership with a beauty brand creator and incubator "Maesa" which is offering accessibility and sustainable packaging. The line believes in producing result-driven formulas and creating celebrity look people admire.
The products are gender-neutral and are produced in the US; the brand is labeled as a cruelty-free area that is, free from harmful chemicals and packaged in products that can be recycled. The shampoo bottle is composed of 100% PCR content while the conditioner is at 70%. Recyclable aluminum is used in the manufacturing of dry shampoo.
The sources from the industry shared the report of $20 million growth in projected sales for the particular brand.
The brand is a set of shampoos and conditioners which are made for your hair problems like hair fall, breakage, etc. The hair care line is available in the market since 1st Feb and has touched a 20 million growth in sales. Hopefully, it should be available globally soon.