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Applications Open For The 2021 International Woolmark Prize

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Applications Open For The 2021 International Woolmark Prize

Latest in the fashion world, the hunt is on for the creative and brightest rising stars of the fashion industry as the honoured International Woolmark Prize initiates applications for the 2020-2021 talent program.  


Nobody knows what’s going to happen- if this is the new normal or if we’re ever getting back to normal. At this time of uncertainty, the dynamics of the fashion industry are going to change dramatically, and the fashion world is looking for new opportunities to ensure a better future in the market. The fashion designers are looking for new ways to spread positivity for the future fashion industry, they are strengthening their brands and are encouraged to apply for 2020-2021’s Woolmark Prize via their online portal.

An Advisory Council of Industry experts would be reviewing the online applications, they commit to discovering and later nurturing brilliant achievers in the fashion industry. The Advisory Council will be looking for fashion designers in the early stages of their career who have shown dedication in enhancing sustainable fashion business but are yet to be celebrated in the global sense. 


The top 10 finalists from across the world will be selected to participate for the final event in early 2021. Each one of the finalists will receive AU$70,000 to create a capsule collection that highlights the innate versatility, innovative nature and eco-credentials of Merino wool. 

The finalist will further take part in The Woolmark Company’s Innovation Academy. It is an 18-month study and mentoring program, which offers access to the International Woolmark Prize partners and advisors supporting product development, research, business and sustainable fashion to assist in the development of their brands.


Any brand worldwide who meets the application criteria can apply for the International Woolmark Prize. 

To apply, the fashion designer and brand must have been producing commercially available apparel for a minimum of 2 years and a maximum of 8 years (by the time of application submission). The application procedure demands that one must have a consistent experience in working with and promoting best practice across clothing supply chains, along with the yearly growth in sales and also demonstrates the innovative use of fabrics and textiles. 

You can view the detailed application criteria on


Karl Lagerfeld
Karl Lagerfeld

The prize fund for the year 2020-2021 International Woolmark Prize stands at AU$1 million, with the overall winner awarded AU$200,000, and the winner of the Karl Lagerfeld Award for Innovation being awarded an additional prize fund of AU$100,000. 

The winners and finalists will also gain the opportunity to have Woolmark’s Merino wool capsule collections which are commercialized and sold in the world’s top boutiques and stores.


It is the global authority on wool, with an extensive network of relationships across the fashion world. The Woolmark Company highlights Australian wool’s status as the ultimate natural fiber and a major ingredient in luxury apparel.

The Woolmark logo is the most celebrated and respected in the fashion industry, claiming assurance of the highest quality.

It is a not-for-profit enterprise and a subsidiary of Australian wool, that conducts, development, research, and marketing along with the global supply chain for Australian wool on behalf of about 60,000 woolgrowers that help fund the company.

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