Festivals come knocking in all through the year and ask for elaborate preparations in terms of feasting, home decor, rituals, and clothing. Clothing being the common denominator in our country due to our rich culture and tradition, people go for ethnic Indian clothing to celebrate the new festivities every year. Festivals like Baisakhi and Bihu have their roots in nature, with no similarity in the celebrations of both, but both festivals ask for bright-hued fashion.
During Pongal, women wear Kanjeevaram saris with heavy jewelry, while Lohri sees women in bright Salwar Kameez. On Teej, women sport mirror and bead-embellished Ghagra Cholis in Rajasthan. In contrast, the last day of Durga Puja witnesses Bengali women in traditional red-bordered white Sarees. What’s common in all the festivals is the resplendent colors, the emphasis on jewelry and authentic ethnic wear!, It is the time when people look for the latest fashion trends in traditional and fusion wear.
Indian Festivals And Fashion
Due to the recent economic slowdown in the country, many major areas have been affected, one of them being fashion and clothing. Although with the upcoming festive season, brands are expected to see revenue being boosted through bulk sales, especially in the ethnic sector.
Diwali festive season, the happiest days in the calendar is fast approaching when online and offline sellers find their cash registers ringing by the minute. Over the years, customers have come to expect offers and promotions, and they are only too happy to reserve their festive season purchases for then. Etailers especially are only too happy to reserve the best discounts and promotions for that season. Sellers would use self-service tools such as lightning deals to set up these offers.
Online marketplaces have been fine-tuning their marketing strategies and strengthening operational capacities way before the advent of the festive season to avoid any glitches. Amazon India spent Rs.150-200 crores in advertising last year to promote its Great Indian Festival Sale during the Diwali season. Additionally, they ran special imaging and cataloging offers, also partnering up with B-town celebs to incentivize sellers, old and new, to prepare for Diwali. While the etailer registered close to a 400% increase in new customers daily, sellers were rewarded with 8-10x sales for their daily orders.
Festivals like Dussehra and Diwali are the main events in the whole year for buyers as well as sellers. Sales differ from the rest of the year, as the buyers want to celebrate Diwali and are in a festive mood to spend money on the products that they want. This is the peak season for any seller when orders and sales increase drastically. The seller can sell a variety of products and also give discounts to lure buyers.
Along with offline and online retail stores and brands, even fests, exhibitions, and fairs in and around the festival season also witness an increase in fashion and lifestyle sales. Pop-ups like Dastkaar in Delhi, an all-year-round exhibition like Dilli Haat, flea markets in the cities see an ever-growing demand for shoppers buying something or the other for the festive season.
Diverse Fashion And Styling During Festivals
Indian Festive wear has had a huge dominance on men’s and women’s fashion all over and apart from what’s discussed in the introduction about festive dressing, people love dressing in traditional styles like sari, salwar suit, lehenga or Kurtis for the festival days and also start searching for latest fashion trends.
Apart from traditional nowadays, women have switched towards fusion wear or Indo-western styles which are a huge trend in India as well as other parts of the world. Indian festival fusion wear or outfits are something we can all just create on our own from our wardrobes by mix and match or by buying the indo-fusion wear that is available on online stores, physical store, and boutiques.
Diwali is a festival which is celebrated by all Hindus, and women love dressing in ethnic outfits. Dressing in Kurtis, Salwar suits, to Sarees is something everyone wears, but here are some ways to dress in Indian fusion wear and some outfit ideas for Diwali one can go for, even with something in their wardrobes:
- Lehenga Fusion Outfits
Pair and layer your traditional lehengas with different tops and blouses for a modish contemporary look. Carry a crisp white shirt or a crop top or even a cape with your vintage lehenga collection. The latest fashion trends also have the three-piece look, wear an open kurta or a traditional jacket over your lehenga skirt for a completely new look.
- Kurti Fusion Outfits
Kurtis are always something we can wear in different styles, with leggings, palazzo, or jeans. For instance, Front open Kurti or kurta shirt over a crop top and palazzos or even don it as a dress with an add-on belt. You can also wear those Anarkali style front open Kurtis with jeans or pants. Style the A-line Kurti over lehenga or skirts for a more festive look, additionally pair Kurtis with sarees instead of blouses as well.
- Dhoti Fusion Outfits
This very style is always trending in several ways, and it’s perfect for day wear or even for a wedding and evening wear. There are different types of dhoti styles, and A-list celebs are very into this style. If you have a dhoti in your closet that you don’t wear anymore, maybe try it out with tribal jackets or peplum short tops to short Anarkali dresses. Check out the most trending styles of Indo Western Dhoti outfits by Bollywood stars and Influencers on the web for more inspirations.
- Saree Fusion Outfits
Sari is an uber chic and classic style statement, where stars like Sonam Kapoor, Deepika Padukone, and Priyanka Chopra are to be the true inspiration to lead the trend. Try on the looks of a dhoti saree, a pant-style saree, a saree with a shirt or a Kurti, and several other drapes and ways with belts and blazers!
- Palazzo/Flared Pants Fusion Outfits
Be it flared or narrow or chopped up palazzo pants, the Indian fashion style just has its perfect pair with them to look stunning. For instance, the three-piece look is perfect, apart from the Anarkali dress paired with flared palazzo. Plus, kurta shirt and palazzos are always in trend!
- Draped outfits
Apart from the ones mentioned above, a few of the designer wear indo western draped/pre-stitched outfits, that are finished and stitched to perfection and apt for a festive look. For instance, pre-stitched saree, draped jumpsuits, and gowns, layered high-low tops, etc are just the look to go, for special Indian festivals and similar occasions.
- Ethnic Gowns
Gowns specifically represents a western trend that is generally adorned at their times of festivities happens to be beautiful when designed in Indian patterns and threads. They are a fusion of western and Indian trend.
From the IKF Desk
The Festive Season brings around the best happiness and gaiety in terms of celebrations, pomp and show. Your hands are willing to eat the best of the native cuisines, and your feet are never tired of dancing. Everything seems to be perfect, except for your overall outfits. This is because you need to outshine in the party and seem to fulfill your social media posts goals by setting up the standards for fashion photography. Indian Festivals reveal cultural importance which motivates them to keep the traditions alive in the minds of people by celebrating each ritual with grand celebrations.
Indian Wear has many varieties for women wear and festive wear needs all these ethnic outfits with some enhancements of western touch and designer outlooks. But there are always times when you feel like there’s nothing in your wardrobe that is ‘just right’ for a specific occasion. Actually, it’s all in our heads! We’re spoilt for choice because we have a variety of options to choose from and we keep switching and eyeing the latest trends in fashion which start to question our own fashion choices and past purchases in terms of clothing.
What you need to do is declutter! Look for the most prized outfits in your wardrobe and let your inner fashionista be free. Start pairing looks and layer pieces already in your wardrobe. If you still feel something is missing, then you can head out to buy the required add-on. This way you’d already know what to wear for your next few festive/wedding occasions.