Thursday 06, May 2021, Delhi (India)
Benetton, one of the most renowned fashion brands is in fashion news as it has joined hands with Timex India, to launch an exclusive line of watches in the Indian market. This collaboration in itself is one of a kind and is part of a licensing deal where the brand Benetton India will be at the frontline of ingenious inspiration arising from Benetton's DNA of color and social, whereas Times India will lead the overall manufacturing, designing, and distribution. The collaboration has already set the fashion news India on another level as the collection is expected to glimmer the fashion in India.
Scheduled to be launched in May-June, the Timewear collection will illustrate the core brand ethos of both Timex and Benetton. The upcoming collection will bestow Democratic price points, contemporary designs, and sustainable choices, braced by high-quality manufacturing. The product portfolio for women, men, and kids will traverse across four categories of Sport, Signature, Social, and Iconic, with an end-to-end durable collection.
The exclusive and new line will be designed by Giorgio Galli with supervision by Benetton. The collection will be distributed to established Benetton stores, jewelry chains, department stores, duty-free shops, and mail-order catalogs commencing the fall.
Benetton Group is one of the renowned fashion brands on the planet, located in the most significant markets with a network of more than 4,400 stores and a workforce of around 7000 employees working under it. United Colors of Benetton's (UCB's) commitment to women empowerment has always serene as a key feature of the brand and is setting new fashion trends in India.
Timex Group manufactures and distributes innovative watches across the globe. Timex Group is a privately run company which is headquartered in Middlebury, Connecticut with numerous operating units and around 3,000 employees working under it. As one of the manufacturers of the timepieces in the world, Times Group manufactures watches under several well-known brands including Times, Guess, Versace, GC, Nautica, Furla, Baker, Salvatore Ferragamo, Versus, and Missoni.
This interesting collaboration is sure to bring a wide variety of preferences among the youth segment across significant markets. The exclusive design-oriented products are expected to exhibit craftsmanship and innovation and are sure to set a new trend in the fashion industry. So all the fashion-forward customers who follow the latest collections and fashion trends in India, get ready for the launch of the prominent collection from this substantial collaboration.