Blenders Pride goes beyond the runway shows in its milestone 15th edition, to unveil a new face of fashion. It represents India with its indigenous ‘craft’, a blend of diverse identity that will be expressed this year. The iconic 15th year of Blenders Pride Fashion Tour comes with a path-breaking format with designer Ashish Soni as a curator in chief, and an exclusive collaboration with the Fashion Design Council of India.
The tour will represent festivals of fashion and creates a universe of pride through its three themes- craft, blend and identity in Delhi, Kolkata and Hyderabad. The fashion extravaganza will culminate in a larger than life finale. ‘The Pride of India’, in collaboration with FDCI, in Mumbai, with 15 eminent designers namely, Anju Modi, JJ Vallaya, Raghvendra Rathore, Suneet Varma, Gaurav Gupta, Rajesh Pratap Singh, Abraham and Thakore, Wendell Rodricks, Monisha Jaising, Namrata Joshipura, Rohit Gandhi and Rahul Khanna, Anamika Khanna, Manish Malhotra, Abu Jani Sandeep Khosla, and Ashish Soni.
The showcase is to provide a breakthrough opportunity for aspiring fashion designers and models to be mentored and display their talent at this year’s Blenders Pride Fashion Tour. The Showcase launched in October continued the hunt for over two months to discover the undiscovered talent from across India and providing them the platform they deserve.
The tour hosted in a spectacular urban industrial set up, melding the palpably raw with other elements. Bringing a black canvas to life, the evening was an immersive reveal showcasing a compelling take on ‘Pride’ by acclaimed designers Anamika Khanna, Manish Malhotra and Abu Jani Sandeep Khosla, along with their scintillating muses Rhea Kapoor, Kiara Advani, and Kusha Kapila. Adding to the theatrical drama were models in white muslin garments, while Archana Vijaya played a unique host and moderator of all this bewitchment.
Sunil Sethi, President, FDCI, said, “We are proud to associate with Blenders Pride Fashion Tour in its Iconic 15th year, and further add to the magnanimity of the property. With both FDCI and Blenders Pride Fashion Tour being definitive names in the fashion space, we feel that we are perfectly positioned to showcase our combined strengthens with our shared synergies.”
Ashish Soni, curator-in-chief of Blenders Pride Fashion Tour takes the next step in the fashion arena with a new format to include festivals of fashion, in addition to the runway shows. With this tour, we are thrilled to expand the horizons and understanding of fashion in the country by going a notch above.”
Anamika Khanna, speaking about her curation ‘My Craft, My Pride’, said, “I believe that craft exposes human experience beyond the visual and cerebral and helps them explore it through their hands. In a machine-made world, it slows everything down, keeps traditional techniques alive, and enables us to make something by ourselves. Through my association with Blenders Pride Fashion Tour 2019, I take immense pride in showcasing the importance of craft by representing the diverse and impeccably rich culture of India.”
Manish Malhotra, designer, talking about his theme ‘My Identity, My Pride’, said, “Evolution represents the merger of traditional values with a modern expression. The fashion industry is a fast-paced, ever-evolving space, whose limits are constantly tested by everyone. It’s an absolute honor to be associated with Blenders Pride Fashion Tour 2019, which will paint a picture of tradition on a canvas of technology, that will be an expression of my identity in a unique fashion.”
Starting January 2020, Blenders Pride Fashion Tour will travel cities like Delhi, Kolkata, Hyderabad, and Mumbai.
This is the Blenders pride Fashion Tour 2019-2020 Schedule
Date City Designer
22nd January 2020 Kolkata Anamika Khanna
1st February 2020 Hyderabad Manish Malhotra
8th February 2020 Delhi Abu Jani Sandeep Khosla
22nd February 2020 Mumbai ‘The pride of India’ in association with FDCI.