The latest in fashion news is one of the most famous fashion designer in India, Tarun Tahiliani, who kick-started the first-ever digital premiere of Blenders Pride Fashion Tour. The designer took pride in gracefully showcasing "INFINITE", My Identity, My Pride.
It's all over the fashion news that the industry is adopting new strategies to cope with the new normal, and so are the fashion designers in India. On 10th September 2020, the Indian fashion industry witnessed the first-ever digital collaboration between Blenders Pride Fashion Tour and the famous fashion designer in India- Tarun Tahiliani.
The fashion news states that the first-ever digital collaboration between Blenders Pride Fashion Tour and Tarun Tahiliani was to celebrate Tahiliani's 25 years in the fashion industry. Blenders Pride Fashion Tour has perpetually evolved over the years from conventional runway shows to celebration of fashion. Today, in these unique times, they have adopted the digital ways, in collaboration with Tarun Tahiliani, to celebrate a story of My Identity, My Pride.
The event took place in New Delhi and portrayed elements of pride in Tahiliani's craft and heritage, being modern and having a 'Stream of Consciousness' as an entity. The experience unearthed the concept of ‘INFINITE’ possibilities in one’s lives by setting an example for the world to follow.
The evening displayed a theatrical representation of fashion, 25 muses adorned 25 stunning looks, both womenswear, and menswear, in a custom set designed by Tarun Tahiliani, showcasing his 25-year journey. Apart from this, it also showcased a compelling take on ‘Pride’ with modern Indian pieces of clothing, fully accessorized with modern-day versions of chotis, bindis, and much more to add historical grandeur to a more contemporary idea.
Words & Views
Ishwindar Singh, GM Marketing, Pernod Ricard India, stated about the occasion, “Blenders Pride Fashion Tour has been bringing alive, unique experiences for over 15 years in the fashion and style landscape."
Further, Ishwindar Singh expressed how glad they were to celebrate the success of one of the most famous fashion designer in India- Tarun Tahiliani. "We’ve had a long and special journey with Tarun, and today, as he celebrates 25 years in the industry, we’re equally excited for our consumers to experience this show from the comfort of their homes. The journey of ‘Pride’ that we set off on over the last two years continues to take center stage this year as well, bringing alive a distinct expression of 'My Identity, My Pride'."
On the occasion Tarun Tahiliani said, ‘There is nothing more important than one’s identity, an expression that defines you as being distinct from the world. This collaboration is a celebration of my journey and the myriad and varied influences that have inspired its course over the years"
He further continued, "I take immense pride in expressing who I am and where I stand today, and in my association with Blenders Pride Fashion Tour 2020, because it gives me the opportunity to celebrate my identity with Pride.”