Durga Puja – The Indian Festival Of Feminine Power, Fashion And Beauty

Durga Puja is a time to celebrate with near and dear ones; soak in the festive atmosphere; enjoy the glitz and glamour of the themed pandals and beautiful idols. The rituals associated…

Indian Bride

Weddings, Fashion And Career In India – An Interdependent Trio

From the ever-growing use of western outfits to the way one drapes a saree, India has seen a massive transformation in the fashion industry over the last couple of years. With a…

Weaving Traditions and Stories with Renowned Indian Designer, Ritu Kumar

India has gone through numerous changes and developments in the past few years, especially when it comes to the fashion industry. And it wouldn’t have been possible without the contributions of India’s…

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Lakme Fashion Week Winter/ Festive 2019 Looks You Just Shouldn’t Miss

Lakme Fashion Week Winter/Festive 2019 saw an unexpected and adventurous ride filled with excitement, loads of glam, colours, tradition and more, all the while serving as a debut ground for gen next…

Big Fat Indian Wedding!

Designers Gaming In For The Big Fat Indian Weddings

    A booming economy, the rise of the middle class, and celebrity endorsements – are some of the factors that have contributed to this rapid growth. In India, people are willing…

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Latest Fashion Trends- Styling With Denims

Denim has always been the staple choice for stuffing the wardrobes. It has marked a remarkable history which repeats itself inculcating new twists and turns. The appeal of denim continues to bring…

slow down in economy and its effect on indian fashion industry

Impact Of Economic Slowdown On The Indian Fashion Industry

  India’s apparel exports are estimated to have declined by 17 per cent in the first quarter of FY19 due to a slowdown in demand from developed countries following weak economic activity…

The Looks And Trends You Want In Your Wardrobe!!

Costume establishes the identity and personality of an individual but lot of innovation and revolutions has brought a wave in the contemporary vogue. Fashion is limitless and has everything to do with…

The technology helps in wide spread communication thus, trends reach consumers telling them exactly what to wear to be in fashion

How Does Technology Play A Part In Fashion Trend Forecasting?

Fashion is mainly the most popular mode of artistic expression: It essentially describes the ever-changing style of clothes worn by those with cultural status and history. A fashion trend occurs when others…

What they trend becomes the upcoming fashion

Trend Forecasting And Its Importance In The Fashion Biz

Trend Forecasting is a prediction of mood, behavior and buying habits of consumers. It helps in predicting the future direction of something which would affect the businesses decisions and buying and sales…