Saturday 24, Oct 2020, Delhi (India)
DESIGNING A COLLECTION
So many of us have wished to start a fashion label/brand, simply out of pure passion. What is the very first way to go about designing a collection? Where should I grasp my inspiration from? How much is enough research, and more?
Due to the public’s demand for the new, and with ever-increasing pressure placed on them. Designers must dig deeper and search further for ways of interpreting new inspiration into their collections.
Let’s take a look at few of the steps involved in brainstorming your very first collection:
If you want to seek inspiration from a celebrity’s very own fashion line, we have REESE WITHERSPOON, the founder of Draper James. A clothing line launched in 2015 where she infuses the southern style, parties, and traditions she loves with the contemporary flair and charm.
In terms of inspiration, Reese noticed a boom of cultural growth in the South and simultaneously felt a void in what both fashion and lifestyle brands were offering the world. Draper James was Reese’s way of celebrating the spirit of the South and telling those authentic stories and messages she grew up with in Nashville.
Reese started Draper James to honor her Southern heritage and, in particular, her grandparents: Dorothea Draper and William James Witherspoon. She wanted to take everything she loves about the South—the grace, charm, and style—and bring it into people’s homes, no matter where they live. As the brand has grown and evolved, every product and story they tell. It continues to be steeped in Southern charm, designed for real life, and unapologetically pretty.
TOTES Y’all BAG
The Totes Y’all bag was one of their first and most recognizable Draper James handbags. As stated by their team, Reese has an amazing sense of humor, and during one of their design meetings, the expression “totes y’all” came up. They all laughed and knew it would be a hit. The Totes Y’all bag has been a brand staple for them ever since.
Inspiration and a tremendous amount of research create the base for any brand, no matter the field. As a designer, it should be your duty to keep yourself fueled with creativity and the curiosity to know and learn more and more, within and outside your area of expertise. Its always good to know what you don’t know!