At a recent event hosted by The Body Shop in the NCR region of the capital, it announced its partnership with Plan International- a Non-Profit, campaigning for the rights of young women and girls. Striving to make the world a just and equal place for men and women, the brand took to the platform a panel of 5 successful women who chose to break the stereotype and fulfill their dreams.
An open-ended conversation with Ms. Harmeet Singh (Vice President, Marketing, Merchandising, and E-Commerce – The Body Shop India), Anuja Bansal (Executive Director, Plan International India), Dr. Niharika Yadav (Professional Super Biker), Anju Mangla (First Female Police Superintendent of Tihar Men’s Jail) and Vankadarath Saritha (First Female DTC Bus Driver in Delhi) led to inspirational stories of their struggles and success.
“The Body Shop started by Anita Roddick is a brand that comes from a woman and would want to speak to and for women, hence we are working for their empowerment by raising funds towards providing vocational training and sustainable business options to girls across India, Brazil, and Indonesia,” says Antara Kundu, Marketing Head, Asia South at The Body Shop to I Knock Fashion.
Currently, the brand has goals towards three such socially bent projects- Skills for Life in Indonesia targeting to skill around 330 girls, Community Leadership Network in Brazil with the involvement of about 70-100 girls and Capability Building in India with Plan International’s India’s project- Saksham for around 200 girls.
Shop with The Body Shop
The Body Shop has introduced an exclusive Christmas line this 2019. The products include party makes up to cleansing kits. A special edition of fruit extracts like the juicy pear, plum, and vanilla along with almond, milk, and honey. The line also consists of gift sets and customizing options.
The festive gift sets range from INR 1,300 to INR 2,700 comprising of creams, scrubs, body butter, bath bombs, makeup removers and much more.
This special Christmas edition is available across the globe in the stores of The Body Shop and online (www.thebodyshop.in).
With a goal to raise up to 250,000 Pounds, The Body Shop urges its consumers to make a small voluntary donation with every transaction of purchase in the months of December 2019 to January 2020 for the empowerment of girls and women in a way supporting their cause of creating a better world this Christmas.