In contrast to 2019’s vibrant and cozy Living Coral, Pantone has chosen a reliable, soft and enduring color – Classic Blue. The reveal has been a breakthrough for the fashion industry because of the plenty variants the color has to offer. It has been 20 years since Pantone Color Institute has had its hold on the latest fashion trends by releasing Pantone’s Color of the Year. Its influence on various industries like interiors, accessories, graphics, and production is what makes it relevant and authentic. Vice President of Pantone Color Institute, Laurie Pressman, in an interview announced that Pantone Color of the Year 2020 is inspired by the classical hue of the sea.
Classic Blue is a color that suggests the subtle hues of a blissful morning, bright burning shades of a chilling afternoon, soft skies at dusk as well as a starry summer night. The enormous palette provided by the color promises peace, tranquillity, and certainty of building straight grounds as we enter a new decade. Leatrice Eiseman, Executive Director of the Pantone Color Institute, who played a major role in selecting Classic Blue as the Pantone Color of the Year 2020, in explanation to her choice remarked on how the world we live in today is in dire need of faith and assurance. She said the color resonates with the mind and counters the infinite challenges and pretenses posed by the lack of communication.
Samyukta Nair’s Dandelion and Ayushman Mitra’s BOBO Calcutta do not want to fall back with the trends in fashion as they launch their newest collection ‘The Lunatic, The Lover, and The Poet’. The palette represents lovers settling in serene skies, their eyes a wave of the ocean as they tranquil endlessly in the glory of sunflowers and winter hues. Launched online on 7 December, the collection includes a range of accessories like toiletry kits, makeup pouches, utility bags, and slippers.
Amit Aggarwal, renowned designer and founder of the brand AM.IT is extremely famous for working with modern textiles to lace them into contemporary fashion. He experimented with Classic Blue in his independent ramp collection using glitter and sequins with shades of turquoise. His collection Lumen in the India Couture Week reflects the serenity of classic blue.
Ujjawal Dubey’s label Antar-Agni has gained acclaim for its awe-inspiring tailoring when it comes to men’s fashion, especially for the not-so-formal, relaxed look they have to offer. A design graduate from NIFT, he specializes in textiles and has not stayed a side in diving into the Pantone Color 2020 trend.
When it comes to footwear, Aprajita Toor’s range of compelling wearable tries out with beads, laces, and rope-work to inspire fresh pieces. Founded in 2012, the label works with artisans and manufactures eco-friendly Indian sandals. It's famous wedges all blue gives it an entry into the Pantone Color Trend 2020. The color trend will be massively seen around the markets and luxury brands.