Monday 26, Oct 2020, Delhi (India)
Bollywood actress Deepika Padukone becomes the first Indian celebrity to star for the renowned French fashion house and luxury retailer Louis Vuitton's campaign. The actress announced her news on the social media app by sharing a photo.
She posted "I am beyond thrilled to be joining the Louis Vuitton family! To be a part of Nicholas Ghesquière's vision for the world's most iconic brand is not only exciting but also very humbling! Presenting... #LVprefall20."
Deepika Padukone dressed in the Pre -Fall collection 2020 while posing for the campaign. She wore a contrasting midi along with a jacket and the belt from the brand paired with green boots while featuring in a poster of "Don't Turn Around".
The upcoming Pre fall 2020 campaign is called as "wearable library", where each outfit "writes its own chapter made of romantic monologues." The theme for the campaign is based on pulp horror in books and films. Nicolas Ghesquière, a French fashion designer and current Creative Director of Louis Vuitton himself announced Deepika Padukone's association with the brand for the Pre-fall 2020 campaign. Each star poses a picture for the cover of mock fiction novels.
The vintage brand was established by Louis Vuitton in the year 1845 in Paris, France. The brand is known for its timelessness in the fashion industry. It stands for its legacy of being a style statement and status symbol. LV merchandises like the bags are costly, as they are both waterproof and fire-proof. The first merchandise made by LV was The Trunk- that were used in traveling. Louis Vuitton started by trunks and today has other merchandise as well, where the bags still hold a special place at the heart of the people.
About Deepika Padukone
The 34- year old actress embarked on her journey in Bollywood as she starred in Om Shanti Om and won the Filmfare for the same in the Debut category. Today she is one of the highest-paid actresses in India. The Bollywood celebrity has been seen featuring in advertisements like L'Oréal, Axis bank, Tanishq and many more. Lately, she has been the talk of the town for her remarkable performance in her latest work "Chapaak". Not only this she also received the Crystal Award at the World Economic Forum at Davos.
The Bollywood actress is now a part of Louis Vuitton's family including Sophie Turner, Chloë Grace, Laura Harrier, Emma Roberts.