Friday 30, Oct 2020, Delhi (India)
The veteran Indian fashion designer Anjana Bhargav and Ankita Bhargava Meattle have made it big on the online fashion event. The designer duo has made ‘responsible and ethical fashion’ step up by taking their brand DHI online with a collection that uses zero-waste Indian patterns to create modern-day classics.
“With the launch of the getdhi.com online store, we stand by all our artisans and their families. The karigars who stood with us through these tough times made masks and helped distribute them, in their neighborhood and hometowns. We are supporting each other during these unprecedented times with the hope of bringing joy to all the women who have worked tirelessly from home during these times by bringing sustainable apparel to their doorstep. ” says Anjana Bhargav
DHI which translates to ‘a thought ‘ in Sanskrit is a sustainable fashion brand that preserves the Indian culture and tradition in its functional and contemporary silhouettes. The Indian fashion designers are setting the latest fashion trends through sustainable techniques giving a completely new outlook to the new era of ethical fashion.
Founded by veteran designer Anjana Bhargav and her daughter Ankita Bhargava Meattle in 2019, DHI is a sustainable brand making the everyday living and clothing a beautiful and confident experience. The mother-daughter duo brings a perfect blend of classic and modern collections broadening and adapting to perspectives of all generations.
A globally recognized brand DHI has revolutionized the latest fashion trends through its Zero Waste Pattern Collection. The brand announced on their Instagram @getdhi on the 29th of July 2020 that they have taken their store online followed by the launch of their latest sustainable collection.
“We aspire to take handmade and handcrafted Indian apparel and design to the next level and make it a global phenomenon, by projecting our cultural heritage in a contemporary and yet classic way towards a timeless & seasonless fashion movement,” says Indian fashion Designer and Founder of DHI, Ankita Bhargava Meattle to I Knock Fashion.
A two-day exclusive launch preview of the collection has made the #Vocal4Local and #VocalforHandmade campaign a global identity. The latest fashion trends set by both the Indian fashion designers of label DHI have reshaped and revamped the Indian fashion into global wearables. An amalgamation of western and contemporary silhouettes with Indian fashion sensibilities, the launch, and the preview is the face of the changing fashion in the new digital age.
The collection houses DhiTrench- Indian lehengas modernized with a multi-panel zero-waste pattern, Dhi Titli Dress- a 3D pleating technique with 110 panels attached to the garment and Dhi Dress- an everyday timeless dress inspired by Indian lehengas and crafted in a modern and global outlook. The outfits are made of natural and handmade fabrics native to the Indian subcontinent.
“We believe that slow fashion has its own essence, hence this collection available at getdhi.com has been put together by recreating ancient Indian zero-waste patterns into modern-day silhouettes for the global women by using sustainable Indian fabrics & weaves,” says DHI designer Ankita Bhargava Meattle.