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Diwali’s Early This Year With American Eagle India & Artsthread!

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Diwali’s Early This Year With American Eagle India & Artsthread!

The renowned  American Eagle, India on May 18th announced that the fashion brand will be collaborating with the company, Artsthread. Together they will be hosting a two-month-long creative campaign, wherein local students and graduates would be invited to apply for a T-shirt design contest, later to be incorporated in their capsule collection. inspired by one of the most awaited Hindu festivals, Diwali. It seems like Diwali is early this year for the fashion industry

Specifications of the contest & collaboration! 


The contest launched on May 12, sounds like an amazing fun game, it will provide the young and aspiring artists and designers of the fashion industry with an exclusive opportunity to have their designs showcased in the fashion brand’s Diwali capsule collection. For aspiring designers and artists, it’s an opportunity to live for, as there are chances that their designs will be included in the fashion brand's capsule collection, it will be widely available in all American Eagle India stores, also online at beginning from October 14, 2020. The applicants are asked to be their creative selves and submit entries expressing what the biggest festival of Hindu culture, Diwali means to them. Not only one but up to 5 winners will be selected, and the prize includes an exclusive opportunity for a 3-month virtual mentorship program with the American Eagle's designers based in the New York design headquarters. This is one in a million opportunity for the graduates as it's going to take these young designers to collaborate with and learn skills from fashion industry leaders and get close to the fashion world. They will even get a chance to share their ideas and perspective towards fashion, and gain invaluable guidance as they look forward to building a career in the fashion world. Apart from all the perks of learning and seeing their designs appreciated across India, winners of the contest will also receive gift vouchers worth INR 25,000 each.

Through this outstanding initiative, the fashion brand hopes to empower and celebrate youth to put out their true creative selves to the world. The contest closes July 10, 2020, and the winners will be announced on July 27, 2020. For further detailed information and registration, visit

About American Eagle Outfitters, Inc. 

American Eagle Outfitters, Inc. is a leading global retailer offering high quality on clothing, personal care products, and accessories at pocket-friendly prices under its Aerie and American Eagle Outfitters brands. The company operates more than 1,000 stores and ships to 82 countries worldwide through its official website. Their merchandise is also available at more than 200 international locations operated by licensees in 26 countries. 

About Artsthread


Artsthread is one of the world’s leading online platform and a launchpad for emerging artists and designers. Artsthread for the past 10 years has been helping thousands of new creatives launch their own brands and gain employment and appreciation across the world. Artsthread has partnered with several brands, events, media companies, and retailers to help launch tomorrow’s talent.

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