Photo Courtesy: DLF Emporio (Instagram)
The trending fashion news in India is DLF Luxury Malls' announcement about joining hands with FDCI's Lotus Make-up India Fashion Week SS'21 as the official luxury partner to celebrate the best of fashion storytelling- virtually.
The fashion trends of 2020 are taken away by a storm, as this year, the country's finest luxury retail destinations are doing something avant-garde. The Chanakya and DLF Emporio are joining hands with FDCI's Lotus Make-up India Fashion Week SS'21 as their official luxury partner, to bring forth a first of its kind, phygital fashion week experience.
It is trending in the fashion news that the reason behind DLF Luxury Malls collaborating with the prestigious fashion event is a fitting tribute to harness India’s evolving journey in revolutionizing and digitalizing runway fashion.
The fashion trends of 2020 will upgrade as the year's most celebrated luxury shopping festival, and couture wedding show will take place at DLF Emporio and The Chanakya from the 14 – 25 October 2020, the Lotus Make-up India Fashion Week SS'21.
The Louts Make-up India Fashion Week will be a five-day fashion event that will showcase exclusive designs for the upcoming season of Spring/Summer 2021 by leading fashion designers. The designers who will be showcasing their collections include- Shivan & Narresh, Suneet Varma, Tarun Tahiliani, Rajesh Pratap Singh, Gaurav Gupta, Shantanu & Nikhil, Ashish N Soni, Varun Bahl, Ranna Gill, Rohit Gandhi + Rahul Khanna, Neeta Lulla, Ravi Bajaj, Ashima Leena, Namrata Joshipura, Niki Mahajan, Abhishek Gupta, Janavi, and Rina Dhaka.
The latest season’s physical-digital showcase will not only allow fashion designers to experiment freely with their collection but also share and celebrate creative innovation and storytelling via live streaming on the official digital handles of the Fashion Design Council Of India (FDCI). Designed in the form of a pre-set show schedule, the fashion show set forth front row access to fashion enthusiasts across the globe, to celebrate and enjoy from the comfort of their homes.
Mr. Sriram Khattar, Managing Director, DLF Rental Business, about the collaboration said- “Indian luxury fashion is distinctive and is constantly contributing to the world stage." He further continued- "Across DLF Emporio & The Chanakya, we are privileged to house and work with partners who share our vision to redefine the future of fashion. The phygital showcase is our conscious effort to transcend fashion beyond boundaries,"