Myntra, the e-commerce fashion portal would be changing its logo after a complaint was filed against it for being offensive and insulting by Naaz Patel of the NGO Avesta Foundation. The top new fashion shopping site has been settling around controversies since December 2020. Myntra is raging in the fashion news since it decided to alter/ change the logo.
Myntra with its headquarters in Bengaluru is an online e-commerce top new fashion portal. It was acquired by Flipkart in 2014 (now under Walmart). Currently, it houses more than 500 leading brands both national and international for apparel, footwear, home décor, activewear, and beauty. It was also awarded the Best Fashion eRetailer of the year in 2013 by Franchise India, Indian eRetail Awards.The e-commerce categorizes shopping under men, women, kids, and home & living retailing brands such as Puma, Nike, U.S Polo, HRX by Hrithik Roshan, and many others.
Naaz Patel associated with the NGO Avesta Foundation complained in December 2020 against the latest fashion selling e-commerce portal at the Cyber Crime Department of Mumbai Police.
The Myntra logo was found to be offensive and insulting for women. This was sent in an official mail to the Myntra organization. Following,the officials from the organization visited too.
Naaz Patel demanded the removal of the logo, and that appropriate action is taken against the firm.
According to the fashion news, Myntra has confirmed that it would be reflecting the new Myntra logo not only on their website but their packaging material and application too.
DCP Rashmi Karandikar of Mumbai Police Cyber Crime Department, as quoted in the report “We found that the logo was offensive in nature for women. Following the complaint, we sent an email to Myntra and their officials came and met us. The officials said they will change the logo in a month’s time.”
The most popular e-commerce latest fashion website of India Myntra stepped up to revise its logo post the complaint. This is making headlines in fashion news. Now, Walmart owned Myntra, made it to the news in December 2020 too for showing a revenue jump of 58% since the last year. Myntra will be seen with a new logo on its website, packaging, and also the mobile application.