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Eco-Friendly Fashion By 11.11 Clothing On Day 2 Of LFWW/Festive19!

Eco-Friendly Fashion By 11.11 Clothing On Day 2 Of LFWW/Festive19!

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The second day of the Lakme Fashion Week winter/festive 2019 was dedicated to Eco Friendly fashion sustainability and opened with an interaction with two organic cotton farmers from Chhindwara in Madhya Pradesh. They spoke about the importance of producing and consuming organic cotton. The importance of cotton was further carried forward by a special fashion showcase – Cotton Champions: Farmers by C&A Foundation with 11.11/eleven eleven. 

11.11/eleven eleven is a pret label founded by Shani Himanshu and Mia Morikawa and has been a deep-rooted organic label. The show emphasized on creating links between farmers, weavers, vegetable dyeing and block printing traditions. Keeping these ethics in mind the brand showcased some easy shapes and styles that had a perennial charm. The show was further supported by C&A Foundation and enabled by IMG Reliance as a movement for sustainable & organic cotton in the Indian Fashion Industry

The brand focused on fabrics like Khadi cotton, organic cottons, chambray Khadi and ‘kala’ cotton from Gujarat, which is an indigenous rain fed organic cotton. 

Straight and geometric silhouettes in hand woven and hand spun organic cotton characterized the show. The garments were easy, flowy and fluid with a keen focus on detailing. This eco friendly fashion range featured timeless pieces of clothing like – baggy pants, dresses, jumpsuits, dungarees, skirts, pants, blazers and joggers that were comfortable and easy flowing. All the ensembles have been crafted out of breathable fabric with a modern design upgrade.

Staying true to the theme of sustainable fashion, the designers used natural dyes, which gave the entire collection a muted earthy tone. Indigo, yellow, grey and light blue defined the colour palette of the show. Going back to the roots, the designers have used traditional techniques like – Bandhani, mud resist prints, Kalamkari as well as hand painting and Shibori, to embellish the clothes and give the collection a pret look. 

Keeping the highlight on the outfits, the designers chose to keep the accessories minimal. Jute bags and asymmetrical hats were some of the accessories we spotted on the runway. The looks were further teamed with resist dyed scarves, branded cotton tapes that appeared as belts, tie-ups and inside finishing. 

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Some outfits that stole the show were – a draped hand spun top with shibori detail teamed with a draped long skirt in chambray, a 200-count fine hand spun creation in indigo, an all over Bandhani blouse with matching pants in ochre yellow and the all-over Bandhani shirt with hand painted and patchwork detailing. When it comes to men’s wear the silhouettes were relaxed with Bandhani and chambray playing an important role. Kurtas, shorts, hoodies, joggers and denim pants, were spotted on the runway. 

The show unveiled the beauty of cotton in all its glorious looks. Easy, breezy and fashion friendly, the outfits spotted on the ramp are an ideal choice for the hot summer days. Choose to wear these ensembles for a casual occasion or dress it up as you throw on a structured blazer, making it a great choice for office wear.

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