Lately, things have been going south in the beauty industry. The homegrown brand Emami that never failed to provide beauty tips for girls is currently seeking legal opinion against Hindustan Unilever (HUL) due to renaming its men’s fairness cream as “Glow and Handsome”.
Revolution In The Beauty Industry!
As the world faced a backlash for racial discrimination, the Indian beauty industry was also discouraged for racial overtones of their products. The entire ”BlackLivesMatter” movement led to a new revolution in the beauty industry, the brands that were for years involved in presenting wrong beauty tips for girls, decided to rename their melanin-suppressing creams. Renowned brands from the beauty industry like Johnson & Johnson also stepped in and decided to stop selling fairness products. Others followed it too, Fair & Lovely renamed its brand.
“Fair & Lovely” to “Glow & Lovely”!
According to a speculated report, India is the largest market for fairness products. The country’s moisturizer market value is $1.1 billion that is mainly dominated by fairness creams, a report states that Fair & Lovely’s market value alone is $500 million in the domestic market. As the trend of inclusive beauty and embracing darker skin tones gain momentum, one of the top brand of the Indian beauty industry, which have been promising beauty tips for girls since forever decide to change its name. Hindustan Unilever after deciding the rebranding of Fair & Lovely stated it will take Fair & Lovely forward as being more inclusive.
The homegrown beauty industry giant, Emami was shocked to learn HUL’s decision to rename its Men’s range of Fair & Lovely as ‘Glow & Handsome’. As Emami is the market leader in the men’s beauty industry and fairness creams it also had legal ownership of the trademark. Emami stated that they already launched a week back their brand ‘Emami Glow & Handsome’ digitally. In fact, the necessary steps were taken too under the relevant authorities. The brand stated that they would be consulting legal experts to address the issue further. Just after Hindustan Unilever announced the renaming of brand Fair and Lovely to ‘Glow and Lovely’, Emami came forward and stated, “Although shocked, we are not surprised to note HUL’s unfair business practice, which has been prevalent time & again to damage our brand image. It goes to prove Fair and Handsome’s strong brand equity in the market that the competition is wary of.”