The Fashion Design Council of India, recently announced about initiating a COVID support Fund in order to support the small businesses and other fashion auxiliaries. While Lotus MakeUp India was the initial contributor, many designers also stepped up by organizing virtual shows, manufacturing masks or through auctions.
Mr. Sunil Sethi, Chairperson at FDCI led the Support fund initiative. The iconic moment of Lakme Fashion Week also extending its support to FDCI during such times prove to be beneficial for the fashion industry of India.
While the initial donations and contributions were made by Ana Singh, Shalini Passi and Rubina A Khan. Many renowned designers of the Indian fashion industry have also come up with innovative ways to donate to the fund.
The board members of the FDCI namely, Anjana Bhargav, Kumar Bagrodia, Nitin Bal Chauhan, Paras Bairoliya, Payal Jain, Rahul Mishra, Rahul Vohra, Rajesh Pratap Singh, Reynu Taandon, Safir Anand, Sunil Sethi and Varun Bahl also contributed to the seed fund.
Very recently fashion designer Manish Malhotra took to Instagram announcing an auction of the very famous sequin saree designed for the collection Maahrumysha and showcased in the Winter/ Festive 2019 collection. The bidding to be held on the 18th of April 2020, starts at INR 2,00,000. The amount will be donated to the CSF by FDCI.
Shruti Sancheti a prêt wear fashion designer also collaborated with FDCi in order to contribute to the CSF. Anyone donating a sum of INR 2,000 would be receiving 7 different kinds of masks for 7 different days.
Apart from fashion designer Manish Malhotra, Shantanu & Nikhil, Rahul Mishra. Tarun Tahiliani, Sabyasachi Mukherjee also auctioned their masterpieces to contribute to the fund. All these designers coming together truly promote the #InThistogether campaign.
The Textile Minister of India, Smt. Smriti Irani took to her Instagram to support and appreciate the effort of raising a CSF for the fashion fraternity by FDCI. She mentioned “The Indian fashion fraternity is the pride of the textile industry”. She also expresses her gratitude to the Fashion Design Council of India for coming up with the idea of having a fund. She also mentioned the role of fashion designers, design houses and the other organization affiliated to them during these tough times.
The Fashion Design Council of India (FDCI), is non- profit organization housing over 400 fashion designers. Established in 1998, it works for levitating and escalating the businesses of fashion in India. During COVID and the global fear it has caused in the minds of the people, the FDCI has along with the support of its board members, really come through for the of India.