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FDCI and Lakme Fashion Week Reunite To Present A Phygital Fashion Week

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FDCI and Lakme Fashion Week Reunite To Present A Phygital Fashion Week

As the pandemic has brought new events to light, another important fashion news that is making it to the top about fashion weeks is the recent announcement by the organizers FDCI (Fashion Design Council of India) and Lakme Fashion week ( Lakmé & RISE Worldwide, formerly IMG Reliance). The two prominent Indian fashion industry counterparts are coming together to organize a joint fashion week in March from 16th – 21st 2021.

The phygital show will have a 'unity logo' specially designed to mark the occasion. With a target to showcase the best fashion designers on the phygital platform, the Lakme Fashion Week & FDCI’s joint initiative will shortly be releasing the schedule for the same.

About The Phygital Fashion Week

Starting on the 16th of March 2021, FDCI and Lakme Fashion Week would be opening the show on the date and closing the same at the Lakme Absolute Grand Finale on the 21st of the month. The event will also feature the prestigious talent discovery program GenNext for designers as well as promote modeling talent through FDCI's #GetNoticed Model Hunt besides other innovations. Both FDCI and LFW will continue their buyer programs launched last season as well.

About FDCI

A non-profit organization, the Fashion Design Council of India (FDCI), is the apex body of fashion design in India, represented by over 400 members. Founded on the premise of promoting, nurturing, and representing the best of fashion and design talent in the country; its prime objective is to propagate the business of fashion. FDCI stays true to its commitment to promote the 'Make in India' label as handlooms take center stage, in a country, who's heritage is soaked in the flavors of indigenous crafts.

About Lakme Fashion Week

Lakmé is India's no.1 color cosmetics and leading premium skincare brand from Hindustan Unilever Ltd. Lakmé has been the pioneer of make-up and color cosmetics in India since 1952 by launching numerous trends leading and high-performance products. Combining international cosmetic technology with an in-depth understanding of the Indian woman's needs, Lakmé offers women a comprehensive beauty experience through its extensive product portfolio as well as contemporary services at Lakmé Salons, India’s no.1 salon chain.

I Knock Fashion Desk

Eagerly awaiting the Lakme Fashion Week X FDCI’s joint initiative to promote fashion, the fashion week is sure to exhibit the best of the Indian fashion designers across India. I Knock Fashion shall keep giving regular updates on the week.

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