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First Time Ever India Couture Week Is Digital!

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First Time Ever India Couture Week Is Digital!

Once again, the latest in fashion news is the Fashion Design Council Of India (FDCI). The Fashion Design Council Of India (FDCI) is showcasing the first-ever digital representation of the India Couture Week 2020 in association with Hindustan Times. The first-ever digital edition of India Couture Week will start from September 18th to September 23rd, and the jewelry partner for the digital edition is Archana Aggarwal Timeless Jewellery. 

Latest Fashion Is All About Digital Transformation!

There is no alteration in the hard truth that the fashion shows have been the bone of contention lately, but as they say, crisis fuels the artists. Hence, the industry is coming up with the best possible digital ways to survive the storm!

The latest fashion news brings joy to the fashion enthusiasts as the Fashion Design Council Of India (FDCI) is managing to keep up with the new reality and has taken required measures for a vigorous digital transformation. The Fashion Design Council Of India’s announcement of its first-ever digital edition of the India Couture Week 2020 (ICW) is all over the fashion news. Continue reading to find out what all in the latest fashion you will be spotting this year.

What To Expect From The Digital Edition? 


india couture week, 2020


The latest fashion is all about responsibility. Hence, for the digital edition, numerous renowned designers will be supporting the new normal in fashion by showcasing their collections. The grand list includes Amit Aggarwal, Anju Modi, Dolly J, Falguni Shane Peacock, Gaurav Gupta, JJ Valaya, Kunal Rawal, Manish Malhotra, Rahul Mishra, Reynu Taandon, Shantanu & Nikhil, and Suneet Varma.

The event usually takes place in August, although this year, due to the deadly outbreak of COVID-19, it has shifted to September, but as they say, better late than never. The digital platform will allow the designers to reach audiences and explore the new normal. 

The India Couture Week will be a 6-day long digital event, including all the above-mentioned ace designers showcasing their best designs. Apart from showcasing their best collections, latest in the fashion news is, the designers will also display their couture films/videos and supporting content that will go live on a preset show schedule, imitating the format of a physical event. All these films/videos will stream on the Fashion Design Council Of India’s digital platforms – Instagram, Facebook, Twitter, YouTube, and the official FDCI website. The official hashtag for the event is #DecodingCouture, with the graphic theme of “waves”.

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