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Grand Finale Of ICW 2019 Brings The Metamorphosis Of Indian Brides And Grooms

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Grand Finale Of ICW 2019 Brings The Metamorphosis Of Indian Brides And Grooms

The India Couture Week 2019, trending on social media has reached its cessation stage, organized by the Fashion Design Council of India in partnership with Hindustan Times. It unveiled the talent of 10 leading designers in its 12th edition at Taj Palace, New Delhi. The weeklong lavish engagement from 22nd July 2019- 28th July 2019 was in collaboration with DLF Emporio as luxury partner and M.A.C, Swarovski, Visit Monaco, Icons and jewelry partner Archana Aggarwal’s timeless jewelry as other partners. 

Tarun Tahiliani

The Mumbai based designer Tarun Tahiliani celebrating 25 years in the industry, presented an array of designs under the collection ‘Bloom’ on the last day at the ICW 2019. The collection was about the modification of Indian Bride, who is a conglomerate of Indian Cultures and yet modern and confident. 


The famous Indian designer Tarun Tahiliani opened the first store in 1987 in Mumbai, ‘Ensemble’ with the help of designer Rohit Khosla. After the success of his store, he decided to launch his own label with his wife Sailaja, he studied at New York’s Fashion Institute of Technology in 1991. Designing Indian inspired prosperous and sumptuous garments and giving them the contemporary twist, is what is defined as the signature style of Tarun Tahiliani. He rose to recognition when Jamima Khan wore his outfit for her wedding in 1995. 

fashion week

Juxtaposing the modern sartorial prowess and the Indian craftsmanship is what is skilled in him. 

fashion show

The collection ‘Bloom’ was an expression of Indian brides who beholds and represents the different art and culture of the country. It was more of the expression of societal modern transformation but still imbibed with values and culture.  Intricacies along with structured drapes and play with colors celebrates the happiness of a bride which presents diversification in choices. 

Tarun Tahiliani 9

Keeping the background minimal, he enjoys the magical transformation which was almost a surreal and magnificent experience. Designs were detailed and the floral element was taken a step forward with the dupattas and lehengas cut out in that shape, with pearls and glass pipes. Silhouettes were finished from edge to edge and represented the Tahiliani style. The menswear was also conveying the Indian Groom with tied safa with bold patterns and beautiful embroidery in accordance with the color tone of the shervani. Juxtaposing the explicit multi-colored embroideries along with French knots on the color palette of the embellished beiges and nudes, wines and reds and tone on tone lehengas, sarees, anarkalis, jackets with kurta and churidars, he modified the image of Indian Bride and Groom. The makeup was in accordance with the garment and moved from dark smoky eyes to complete nude eyes along with bold red and nude lips respectively. Ornamenting the hairstyles with little flowers, he added the glamour and some moments of sterility. 

Tarun Tahiliani 10

The collection ‘Bloom’ was a presentation of an Indian Bride who is bold and confident, young and spirited and wants to be herself and free of all the restrictions. For him his models are the actual showstoppers therefore he didn’t introduce any muse to it as it distracts the attention towards the clothes. The show stealer was the final model who was introduced in white frilled dress with same sheer fabric pulled over her face, carrying the placard of ‘Showstopper Chic’ in front and ‘The Showstops After’ at the back bringing an end to the grandeur.

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