High-Pitched Fashion Choices – #Streetfeat
The Lakme Fashion Week Winter/ Festive 2019 energizes the social media with latest trends and styles. It is jointly organized by Lakme, the no.1 cosmetic and beauty services brand in India and IMG Reliance Pvt. Ltd., leaders in sports, fashion and entertainment marketing and management at St. Regis, Mumbai, Maharashtra from 20th August 2019- 25th August 2019.With a vision aiming to ‘Redefine the future of fashion and Integrate India into the global fashion world’, Lakme Fashion Week provides a platform to fresh talent to change the whole idea of fashion.
The ‘#Streetfeat’ at Lakme Fashion Week Winter/ Festive 2019 unveiled the the high- paced choices with trendy and hip-hop presentation of street wear by four unisex brands debuted at the ramp. Unconventional ideas and sartorial choices along with fast music appealed the more androgynous choice of clothing.
The collection ‘WE 2.0’ by Six5Six were created by Avni and Ambar Aneja to rock the athleisure choices for both men and women. The choice of comfortable clothing included T-shirts, track pants, sweat shirts, baggy jeans, cycle shorts and boxy jackets with relaxed quality echoing the funky slogans on trench coats along with holographic prints. Designers decided to add the Velcro adjusters for more comfort and mix and match options from stretched denims to large flapped pockets enhancing the practical idea of comfortable styling. They decided to add the fun vibe through knits, cotton twill and denims.
‘Gundi Studios’ by Natasha Sumant displayed the bold and off beat collection whose idea was to celebrate the South Asian Women, in motherland and diaspora. A mix of street wear with intricate zardosi, bold motifs and feminine aura created the gangster vibe doing justice to the name of the collection. Monochromes of black and white with rebellious outfits like high neck black jacket, white minis, dresses, strappy tunics and cropped pants embraced the ideal choices for unisex clothing. Designer broke the stereotypes with ‘Gundi’ like fashion statements making it famous within the arena.
‘Spaced Out’ by Shruti & Harsha Biswajit under the label ‘The Biskit’ inculcated the athleisure street wear including the detailed over sized silhouettes like T- shirts, trousers, sweat shirts, track pants accessorized with quirky bags. Large prints and tabs presented the idea of futuristic clothing along with animal prints and fine art. Knits, cottons and cotton blends brought the outer space on the ramp. The aim was to break the concept of men’s and women’s clothing and spread the idea of unisex clothing.
‘Jaywalking’ label by Jay zipped down the latest trends on the ramp. Rebellious in nature and spreading the positivity all around, the label caters to all sizes comprising T-shirts
track suits, slim denim jeans and hoodies as unsex clothing. Inculcating the gender neutral colors and fabrics like neoprene, velvet corduroy and suiting styled into fashion statements. Graphic designs combined on fabric patches highlighted the idea of contemporary fashion styles and choices.
All of the above designers declared fashion as experimental, unique, unisexual and not imbibed by the norms of society. It is a declaration which would take fashion on to bigger heights.