Wednesday 28, Oct 2020, Delhi (India)
Sabyasachi Mukherjee, Anita Dongre, Manish Malhotra, and many more, isn’t it a dream to glam up in their exclusive designer collections? Unlike earlier with the emergence of the concept of multi-designer stores, you don’t have to travel from one city to another for putting your hands on these designer clothes. As consumers are upstaging the standard for fashion in India, multi-designer stores are being set up with numerous designers in one single store. These multi-designer stores are full of 50-80 designers, they are set up not just with the motive of selling clothes but also, to provide the consumers contentment and exclusive experience of luxury buying. The ace designers from the fashion industry provide you with an extremely client-friendly atmosphere, and these stores have provided the fashion designers to better connect with the consumers.
The multi-designer stores are eclectic and edgy and showcase the trailblazing ideas of Indian fashion. These stores have especially made the wedding shopping easier in the country, as the bride finds all in one place, and it’s estimated that if the progress continues, multi-designer stores will soon become the Mecca for fashion lovers in the country. Now that I Knock Fashion has explained to you what exactly is a multi-designer store, with further ado read on to know, detailed information about it, and if you’re planning to open one what skills do you require.
Fashion in India has always been rich, unique, and versatile, as there’s diversity in clothing and the native dresses belong from different regions. There’s no alteration to the fact that the fashion and retail sector is growing at a rapid pace. It’s speculated that soon the Indian fashion industry will reach a new benchmark in the global fashion culture. According to speculated data, the country’s apparel market would be worth $ 59.5 billion by 2022 and will be the sixth-largest fashion market in the world. India has always been extremely diverse and accepting, it’s the major reason that the Indian fashion industry has gone through countless variations due to globalization trends, the indo-western styles, and the emergence of western clothing in the country. Since the past few years, Indians have been making respectable place in the global fashion industry and has successfully managed to become a popular fashion hub for various global brands. Today the Indian consumers are more involved with the global trends, and especially in the luxury sector, therefore increasing the demand for fashion-forward styles. All this has transformed the retail market sector and brought challenges.
This consumer awareness about fashion has led to the trend of multi-designer stores, and this concept has turned out pretty amazing for both, renowned as well as newcomer designers. For the designers, multi-designer stores are no less than a blessing as it’s a platform to reach out to their target audience all at a concentrated location. And for the consumers, it’s convenient to choose from a plethora of designer wear to fulfill their choice. Following are some of the major reasons that are leading to the growth of the
multi-designer store in India–
1. Connecting fashion designers with customers- As stated earlier the concept of multi-designer stores are profitable for both the designers and the consumers, they bring both designers and consumers closer than ever, there are comparatively fewer middlemen.
2. Consumers transforming fashion perspective- Today as consumers are shifting more towards affordable designer wear, the multi-designer stores are blooming. Unlike earlier people, today’s generation either researches or goes through online reviews before grabbing an outfit and they are always on the hunt for new labels to wear. The consumers hunt ends perfectly at these multi-designer stores as they provide the latest fashion trends.
3. A luxurious experience for consumers- The multi-designer stores provide luxurious fashion experience for customers along with a stellar choice of labels and designs from several renowned designers. They have both Indian as well as International brands, which makes it much convenient and fun for the consumers.
The Indian fashion designers are leaving no stone unturned to make a mark in the global fashion industry. They have the zeal to serve the best be it Indian or western wear. The Indian consumers growing knowledge about fashion and the thirst for keeping up with the latest fashion trends in India have led to the emergence of numerous fashion brands. It’s speculated that the fashion industry will grow at an extraordinary pace in the future and this is the reason the start-up sector in India has witnessed a growth in the fashion business. These new brands and designers often struggle to make a place for themselves in the fashion culture, but by following the below-mentioned skills one can start his own multi-designer store efficiently.
1. Target audience- No matter, if it’s a label or a multi-designer store, knowing about your target audience, is the most important. By opting for the demographics, climate, or consumer’s buying behavior, etc, you can easily target the audience.
2. Risk management- Aiming for a successful multi-designer store is like aiming for the sky. The establishment of a multi-designer store in India requires full knowledge of the fashion industry. Visualize the future in order to overcome the challenges.
3. Finance- The establishment of a multi-designer store in India requires a source of funding for expanding business. It’s a big investment so look out for a venture capitalist or an investor.
Be it renowned Indian fashion designers or International fashion brands, following shopping multi-designer stores stock it all.
The multi-designer store in India was started by Kavita Bhartia in 1989. The multi-designer store includes famous Indian fashion designers like Gaurav Gupta, Anamika Khanna, Pankaj &Nidhi Ahuja, Arpan Vohra, Kavita Bhartia, Meenaxi, Kiran Uttam Ghosh, Pitara by Arpita Kalra, Nakul Sen, Shibani Malhotra, Priyanjali, Shyam Narayan Prasad. They have 5 stores in Delhi, 1 in Mumbai and 1 in Hyderabad.
Located- Delhi- 431, Third Floor, DLF Emporio, Nelson Mandela Marg,
Vasant Kunj, 110070
77, Khan Market, Middle Lane, 110021
H-2 Hauz Khas Village, 110016
6/4, Kalka Das Marg, Mehrauli Rd. Near Qutab Minar, 110030
No. 3 & 4, Malcha Marg Market, Chanakyapuri, 110021
Mumbai- 6/8, Navbharat House, Burjorji S Bharucha Marg, Kala Ghoda, 400023
Hyderabad- 8-2-602/B/3&4, Road No. 10,
Banjara Hills, 500034
From the beautiful bridalwear, and quirky Indian Kurtis to glamorous dresses and gorgeous accessories, this multi-designer store has got you covered. Almost all the famous fashion designers in India are covered under Aza’s designer list. The list includes Indian fashion designers like Gaurav Gupta, Sabyasachi Mukherjee, Narendra Kumar Ahmed, and Raghvendra Gupta.
Located- Aza 21, Altamount Road, Mumbai 400026
G-12 Crescent at the Qutab, Lado Sarai, New Delhi 110030
The celebrated Indian fashion designer, Tarun Tahiliani in 1987 started this. It is one of India’s first multi-designer store. The store includes rich Indian-wear collection, fusion, trousseau, western-wear, and couture collections by famous fashion designers like Gauri&Nainika, Anamika Khanna, Abraham &Thakore, Malini Ramani, Suhani Pitte, and others. They have 3 stores in Mumbai, and 2 in Delhi.
Located- Mumbai- 130/132 Great Western Building, Shaheed Bhagat Singh Road, Kala Ghoda
11, Span Center, South Avenue, Santacruz (W)
White hall, August Kranti Marg, Kemps Corner
Delhi- 3rd floor, DLF Emporio Mall, Vasant Kunj Phase 2, New Delhi
18-B, Ground Floor, Khan Market
It’s the multi-designer store that helps you get all the stylish outfits from fashion capitals- London, Paris, and New York. The store includes some of the major names of the fashion culture– Sass & Bide, Marchesa, Mary Frances, Bodyamr, Joseph Ribkoff, Mawi.
Located- M-7, 1st floor, M Block Market, Greater Kailash-1, New Delhi- 110048
The multi-designer store offers western and Indian-wear both by fashion designers like- Savio Jon, Rahul Mishra, Metaphor and Rohit Gandhi and Rahul Khanna.
Located- 33 Altamount Road, Mumbai
There’s no denial in the fact that multi-designer store business is tough work. Even before the outbreak of COVID-19 multi-designer store owners have faced several difficulties. Today in the era of social media the pressure is different, although Indian fashion designers have always believed in offering something unique and of good quality to their consumers. The latest fashion trends in India are easily being copied or cloned, which has further made it difficult for Indian fashion designers to create and reach out to the audience. The major problem faced by multi-designer stores in India is consumer engagement. The consumers in the country are concerned about tags but less about where they bought them from. Competition from direct-to-customer e-retail has added to the challenges. In the past few years the Indian fashion designers, who once were part of a multi-designer store, have started considering the standalone store option, to sell exclusively and create their own personal contacts. One such example is Gaurav Gupta, who holds an experience of retailing at Ensemble for 10 years but later decided to go solo.
Now post COVID-19 the social media will flourish and the clients rather than walking to stores will have a direct door to the designer, reducing the role of the multi-designer stores. The balance of the market will probably shift and the designer will have broader control than the multi-designer stores. Those who will adapt and come up with better policies to connect with the consumers will definitely survive this pandemic.
Recently in Delhi, there was a launch of India’s first multi-designer for sustainable, fair-trade, and animal cruelty-free contemporary luxury fashion and lifestyle named ‘Saahra’. It’s a one-stop-shop of sustainable fashion, embracing reliability, responsibility, and ethics. The labels picked up for this multi-designer store are aesthetically modern, classic, and minimalistic, some even PETA certified.
It’s good to witness how multi-designer stores are flourishing and adopting the way of sustainable fashion with the characteristics of being modern, minimal, functional, and stylish to match the consumer requirements. Would you like to have a detailed list of the top 10 multi-designer stores in India?
Do let us know in the comment section and stay tuned with I Knock Fashion for further fashion and beauty related updates.