Tuesday 27, Oct 2020, Delhi (India)
From the Egyptians to now the world, perfume has its significance in the fashion world, they take us back to a particular memory, and lets us relive it. Perfumes hold the strength to evoke feelings and bring back memories that we forgot we had. To understand perfume better in detail and how they play major role in skincare, we would need to start it from scratch and this blog can be a complete guide.
Ancient Egyptians were the ones who first used fragrances. They availed scents in almost everything from religious ceremonies to burial preparations. The rich elites of the Egyptian society, both the genders male and female would garnish themselves with several aromas like the lily, rose, and others to glorify their status.
After Egyptians came the Persians, they carried the utilization of perfume as a sign of political status.
After the Greeks and Romans got acquainted with it, perfume began to be viewed as a form of art and produced in abundant quantity and consistent quality. The archeologist has recently uncovered a perfume factory from 2000 BC, situated in Cyprus, the factory seemed to be specialized in the creation of fragrances like coriander, laurel, myrtle, lavender, and rosemary.
The use of scents spread throughout the globe, and for a certain period scents were limited to religious practices. But by 1190, perfume began to be created commercially in the city of love Paris, and from there was no looking back, the perfume industry turned out into a massive one.
The sense of smell was never neglected by man, he invented several perfumes by blending natural and synthetic substances to enliven his smelling senses. Humans had to put an effort to invent different methods to extract the subtle odoriferous elements from natural sources like roots, flowers, etc and present them in a way that the enchanting odor could be retained and last longer. This procedure made perfumery an amalgamation of art and science.
India has been well celebrated for its scent, fragrances were considered as accessories of beauty and we get several references of this from ancient Sanskrit text.
It is mentioned that friends and relatives of Brahmachari used to bring fragrant substances or sandalwood paste at religious ceremonies, which they applied on their bodies and washed it off with scented water boiled with herbs.
India is the only country where the scents are divided into 21 categories, the reason behind this is there have been several customs of fragrance in our country. The Indian government had declared 1989 as the "Fragrance Year". In this year, several fragrance experts came together and discussion was held about 500 years old history of fragrance in India.
As we read, India was one of several civilizations where perfume creation was a thriving business, traders came here from all around the world in search of the finest fragrances.
And today according to statista.com-
Indian fragrance market today is mainly dominated by deodorants, several types of deodorant is available in the Indian fragrance market and according to Research and Markets, India deodorant market is expected to grow with a CAGR of more than 15% over next five years out of which the aerosol/spray form of deodorant is expected to continue its dominance over 2017-2022.
A bad body odor is considered gross, no matter how civilized or rich you are. To fight these bad smells, there are several different types of body scents available in the market.
With spreading awareness, the idea of using all-natural and organic has been quite an in trend. People are making minor changes to make their lives happy and healthier, using chemical-free perfumes is also one such trend. Even if these organic perfumes can be a little expensive, buyers do not hesitate to opt for them due to its chemical-free quality. Eyeing the shift in the perfume market from chemical to organic, numerous brands started creating a wide range of organic fragrances to satisfy the need of all organic among the buyers.
ORGANIC PERFUMES- Organic perfumes are the one which has scents made out of safe, pure ingredients that are chemical-free, petrochemical free, and also free from dyes, solvents, alcohol, and pesticides. You can blindly trust organic perfumes which are certified organic by the USDA, also some of them are vegan certified by PETA.
CHEMICAL PERFUMES- Earlier perfumes were mainly made out of natural animal or plant ingredients but later with time fragrances or perfumes became more accessible with the introduction of synthetic ingredients. Initially, the synthetic fragrances were created from coal tar. According to a 1991 study by the U.S. Food and Drug Administration, 95 percent of the perfume chemicals are derived from petroleum like acetone, ethanol, benzaldehyde, formaldehyde, limonene, methylene chloride, camphor, ethyl acetate, linalool and benzyl alcohol, Phthalates, and synthetic musks.
The world is moving towards all organic, from the food to skincare, so how about your perfume?
The following table will make you decide between the two and what major differences they have.
According to a report by Markets and Markets, the spreading awareness about health has created a surge in demand for natural or organic fragrances, further making the organic perfumes lead the market, the data says, natural fragrance market size is projected to reach USD 4.3 million by 2024 from USD 2.7 million in 2019, at a CAGR of 9.6%. Increasing the use of natural fragrance ingredients in various applications such as fine fragrances, personal care & cosmetics, and household care is expected to drive the natural fragrance market.
They are numerous reasons why organic or natural perfumes are better than chemical perfumes, and some of the major reasons are as follows-
1. Better & safe for the skincare!
Natural or organic perfumes are free from all kinds of harmful chemicals and alcohol, they leave a better space for your skin to be healthy. They contain essential and natural oils, which tend to moisture the skin, improves the skin texture with the perk of amazing natural fragrance. They are gentle and will not harm your skin in any way.
2. Unadulterated fragrance
Chemical perfumes are created in the labs by mixing various synthetic ingredients, they are far from what natural scent smells like. The natural perfume has its natural pheromones providing you with the ultimate fragrance experience. Someone who is habitual of smelling fresh roses will prefer natural over synthetic or chemical.
3. Soothing for senses
The natural perfumes can be used for aromatherapy, with the essential oils they have, the fragrance will make your senses feel relaxed and pampered. These scents are naturally so soothing that they can realize your stress out if you're unable to sleep properly, spray it on your bed a little and see how soothing it gets.
Biotique Perfume- The brand offers a product that comes directly from the heart of Ayurveda, the organic fragrances offered are no less than a natural whiff to keep you fresh as nature all day long. The product ranges from INR-800.
Forest Essentials- It is one of the most celebrated organic brands excelling in the Indian fragrance market. The brand offers several body veils of mist that contain sandalwood which is adored in Ayurveda for its clean, conditioning, and cooling qualities. You can check out their collection online.
Kama Ayurveda- The brand offers a great range of natural products, they have pure lavender water and a lot in store for you, check out their collection and perfume line online.
Check out this news by I Knock Fashion to know in detail about the latest perfume launch in the country. Click Here
Gaurav Gupta-From Avant grade couture to cocktail dressing, Gaurav Gupta has made a mark on contemporary Indian fashion but the biggest news we have heard from him was his collaboration with The Perfume Library on a limited edition scent titled ‘Again’. As we know the designer loves building on abstract and nature, the same is true for the composition of the scent.
Payal Singhal- Following an eight-month development process, Payal Singhal in collaboration with the perfume brand All Good Scents by Rajiv Sheth launched a perfume called Tender Intense: Couture Edition. The perfume is now available on All Good Scents' online store. The scent retails for 1,400 for 50 ml
We can conclude the blog by saying that the world is moving towards the organic side, check out the latest news by I Knock Fashion to know how the biggest luxury brands are moving from making fragrances to hand sanitizers due to the coronavirus outbreak.