Tuesday 20, Oct 2020, Delhi (India)
According to the fashion news, as the world is facing COVID-19, the global IWC which never fails to set some latest fashion trends, unites for the launch of “Time well shared”. With regard to this initiative, IWC employees, partners, and brand ambassadors will come together to share their knowledge, experience, time, and passion through a digital platform.
The American entrepreneur and watchmaker, Florentine Ariosto Jones in the year 1868 traveled from Boston to Switzerland. He founded the “International Watch Company” in Schaffhausen. The fashion news stated that he aimed at combining modern American manufacturing methods with the craftsmanship of Swiss watchmakers to create the best pocket watches of his time. He laid the foundation for International Watch Company’s out of the box engineering perspective but also established the centralized production of mechanical watches in Switzerland as mentioned by the fashion news.
With its 150 year history, the brand has developed an image for producing functional complications, mainly chronographs and calendars, that are robust and easy for the consumers to utilize and set some latest fashion trends. It’s a pioneer in the utilization of ceramics and titanium, the company today specializes in advanced engineered technical watch cases produced from modern materials, such as aluminize and ceratanium. Fashion news says the company believes in the saying of “form follows function”, their timepieces embody the owner’s dreams and ambitions and his or her journey through life.
The International Watch Company sources input responsibly and take initiative to minimize any sort of impact on the environment, as said by the fashion news. They firmly believe in the concept of creating intrinsically sustainable timepieces that are built to pass on from generation to generation along with setting some latest fashion trends.
Apart from their excellent timepieces, they also take pride in training its own future engineers and watchmakers, along with an amazing working environment for all its employees. They are socially active as they partner with organizations that work across the world to support young people and children.
In this period of lockdown and quarantine due to COVID-19, the team of International Watch Company has united to launch the initiative- Time well shared.
The initiative “Time well shared” according to the fashion news features online lectures, speeches and webinars which the IWC will promote on digital platforms during the following lockdown weeks. The initiative aims at entertaining and supporting people in this time of pandemic COVID-19. The IWC brand ambassadors like Tom Brady, Fabian Cancellara, David Coulthard and Maro Engel and partners such as Mercedes-AMG Petronas Formula 1, Tottenham Hotspur, Laureus Sport for Good, Antoine de SaintExupéry Youth Foundation, Solaris Yachts and Orlebar Brown are contributing in this initiative as stated by the fashion news. Like Pilot Matt Jones will share memories of last year’s “Silver Spitfire- The Longest Flight” expedition.
All contributions are associated by a button to make voluntary donations, with the International Watch Company making the initial donation. From the funds raised, IWC will support Save the Children.
The Save the Children aims at strengthening its programs that protect families and children in the countries that are hit by the virus.
Christoph Grainger-Herr, CEO of International Watch Company, Schaffhausen states, “In these extraordinary times, we would like to reach out to people with a message of solidarity, hope and positivity. Through our spontaneous initiative, we want to offer a new way of staying in touch with the IWC family. We aim to encourage and inspire everybody to make good use of the time, to be here for one another, and to develop and grow stronger.”