Actress, singer, dancer, entrepreneur, and fashion icon Jennifer Lopez returns as a global brand ambassador for the luxury fashion brand GUESS Watches.
Specifications about the announcement
GUESS watches have celebrated the return of the phenomenal actress Jennifer Lopez by making her the face of the luxury fashion brand and #GUESSGIRL.
The campaign highlights the striking collection which is giving prominence
to Jennifer’s exquisiteness and charisma. The campaign, art is directed by Paul Marciano, Chief Creative Officer for GUESS and shot through the lens of photographer Tatiana Gerusova in Santa Monica.
The primary lifestyle poster featured the actress in a new and latest version of the iconic LADY FRONTIER presenting mirror dial details with a holographic ombre look. The latest iridescent plating is magical, it offers the viewers with luminous colors which reflects when looked from different angles creating a rainbow effect. This iconic timepiece of the luxury fashion brand offers a 40mm case neatly adorned with 108 stones in variations of gold, silver, white, and black. This beautifully amalgamated timepiece promises to deliver the season’s perfect statement pick for both party and casual wear.
Paul Marciano expressed his anticipation by saying – “I am thrilled to
welcome Jennifer back for a second campaign with GUESS and Marciano.
Jennifer continues to push boundaries in the music, fashion and film industries and represents everything a GUESS girl is- confident, sensual, and adventurous. This campaign shines a spotlight on Jennifer’s natural beauty and showcases exactly why she is celebrated as a true
Details about the luxury fashion brand- “GUESS WATCHES”
Founded in 1983, GUESS WATCHES is designed to create desire and appeal in the young, fashion-driven consumers around the globe. The brand is well celebrated for their bold aesthetics and playful experimental designs. The watches are the best accessory for any outfit and add glamour to the wrists, making a fashion statement for all the gender.
For women, they offer fashion-trendy and chic timepieces while for men they have watches inspired by technology and aesthetic designs.
Their collections are available worldwide in departmental stores, specialty, and lifestyle stores. You can always check out their latest collection online at – http://www.guess.com/
Jennifer’s views on being the face of the brand!
The actress was much delighted by this announcement and stated- “Whenever I collaborate, I always think of a character that I can play and be, we had a lot of fun doing that with this campaign. The vibe this time was a mix between an Italian film star from the 60s, mixed with Madonna from the 80s, mixed with Sofia Loren. It’s so much fun to get into the character and to make that happen. The clothes and setting of the shoot worked well together to make this campaign come to life.”