Thursday 29, Oct 2020, Delhi (India)
Kim Kardashian To Change Name Of Line Due To Cultural Appropriation Issues: The fashion life has always found itself in deep waters due to controversies over cultural appropriation and insensitivity towards the same.
The latest has been added by none other than the sensational American media personality, Kim Kardashian.
According to sources, the 38-years old celebrity has recently announced the launch of her new solution wear line which initially was going to be called 'Kimono', that is to have shape ware sizes from XXS to 4XL in nine different shades until the Japanese distributors and consumers revolted against it.
"The company's first name was adapted from a Japanese cultured clothing name, Kimono until it brought outrage."
Kimono is a traditional Japanese garment and has always been linked with their culture and traditions. The word "Kimono" is renowned for the Japanese fashion culture.
In June end, in an open letter to Kardashian, Daisaku Kadokawa, the Mayor of Kyoto, Japan, requested the lady to rename her fashion line in respect to their Japanese culture.
Soon after, Kardashian West took to twitter to face the backlash and announced about renaming her shapewear line.
She tweeted, "My brands and products are built with inclusivity and diversity at their core and after careful thought and consideration, I will be launching my solution wear brand under a new name. I will be in touch soon. Thank you for your understanding and support always."
She further wrote, “Being an entrepreneur and my own boss has been one of the most rewarding challenges I’ve been blessed within my life. What’s made it possible for me after all of these years has been the direct line of communication with my fans and the public.”
It added, “I am always listening, learning and growing - I so appreciate the passion and varied perspectives that people bring to me. When I announced the name of my shapewear line, I did so with the best intentions in mind.”
We are now awaiting the launch under a new name by the Kardashian.