Monday 12, Apr 2021, Delhi (India)


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Label Ritu Kumar Enters The Online Middle East Market

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Label Ritu Kumar Enters The Online Middle East Market

Ritu Kumar, one of the prominent fashion designers of the Indian fashion industry and her well-celebrated designer brand kept pace with the digital-savvy shopper and expanded its presence in the Middle East by making it now available on

Details about the launch on ""

Ritu Kumar, one of the largest and most respected designer wear brands of the country, is now available on, which brings a unique online retail experience for the region. 

This launch embarks the designer's first e-commerce presence on the Middle Eastern shopping platform apart from the two retail stores at Dubai Festival City and Burjaman City Centre Mall. launched with Ritu Kumar & Label Ritu Kumar's Spring Summer 2020 collection, is the most appropriate choice for the fashion fanatic and cosmopolitan young customer who shops from the platform for its experimental yet accessible pieces selection.

About the ace Indian designer- Ritu Kumar

Since 1969 designer Ritu Kumar has excelled in creating a unique style of her own, glorifying the ancient traditions of Indian craftsmanship. Her way of looking and representing ancient designs created a new classicism. The brand is well celebrated for its distinctive use of color palette, the fabric of quality, intricate embroideries, amalgamated with gloriously rich Indian aesthetics.

Ritu Kumar is said to bring the "boutique" revolution in the country,  her collections successfully make a contemporary statement in a fast-changing modern India. Since the 1970s she's been retailing in Europe and India.

Ritu Kumar forayed into the world of environment-friendly creations with the showcase of her AW’20 collection at the finale of Sustainable Day at Lakme Fashion Week 2020

 Label Ritu Kumar 

Kiara Advani
Kiara Advani for Label Ritu Kumar

In this rapidly evolving culture, Label Ritu Kumar believes that in conjunction with and in-spite of the huge foreign aesthetic stimulus, India has always managed to create its own identity in the fashion industry. It is these phenomena that the label believes in, the label's identity originates from the Indian designs. Their collection is carefully crafted and holds a sophisticated look.   

Views on the launch

Commenting on the launch, Amrish Kumar, CEO Ritu Kumar said, “We are extremely pleased to announce the presence of Ritu Kumar and Label Ritu Kumar on It has always been our endeavor to provide exceptional customer experience on every platform be it our stores or e-commerce websites. Our association with is in sync with the brand's plan for the region. The portal champions digital innovation with its free app and mobile-friendly website making it the ultimate fashion destination for the younger generation. We are certain that our young patrons will enjoy this experience as much as they enjoy shopping at our stores."

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