Photo Courtesy: Lakme Fashion Week Instagram
The latest fashion news in India is Lakme Fashion Week's coming back with a digital-first, season-fluid, virtual avatar. Upgrading the fashion trends of 2020, Lakme Fashion Week is launching the first-ever interactive fashion destination in India. The leader of fashion innovation is all set to put forth a promising line-up of shows, designers, webinars, and ideas to be streamed online from 21st – 25th October 2020.
Lakme Fashion Week is trending in the fashion news in India as the forthcoming season is open to one and all, and it will host an amalgamation of emerging talent and the most established names in the fashion industry. There is no denying that this amalgamation will set an unparalleled benchmark in innovations, sustainability, and creativity. The fashion trends of 2020 will rise to new heights as designers like Pankaj and Nidhi, Kunal Rawal, Amit Aggarwal, Sanjay Garg, Aneeth Arora, JADE, Anushree Reddy, Jayanti Reddy, Gaurang, Disha Patil, Hemang Agrawal among many others will showcase a combination of breathtaking collection and fashion films this season.
The fashion news in India states that this season's interactive virtual venue is designed to host state of the art curated shows with ace technology, e-commerce, engaging digital content, and cyber networking.
The viewers can expect to see a showcase area called the 'runway' for all designer showcases, fashion film, and webinars, a library to access show content ranging from action behind-the-scenes to snippets of shows. There will also be a media conference area that exclusively will give Indian and international media direct access to interact with designers and celebrities. There will also be an interactive lounge by Lakmé that will allow audiences to engage with its latest beauty collection. Raising the fashion trends of 2020, Lakmé Fashion Week will be launching the 'Virtual Showroom' –intending to support designers, artisans, and the business of fashion. The viewers will also have the facility of a ‘See Now, Buy Now’ feature that will allow them to directly connect with the designer and purchase an outfit immediately after the show.
Ashwath Swaminathan, Head of Innovations, Lakmé, talking about the five-day event said, “With the first-ever digital edition, Lakmé Fashion Week will continue to create new experiences for audiences and put the spotlight back on the future of fashion,"
He further continued how this year's event is going to be different, "This year, the grand finale too will focus on the future of fashion, and the details will be shared soon."
Jaspreet Chandok, Head - Lifestyle Businesses, IMG Reliance Ltd, about the five-day fashion extravaganza said, "With a digital platform, we will bridge gaps between national and international audiences while continuing to support and nurture the design community. We are glad to present to fashion enthusiasts the first-ever digital edition of the platform with the best of talent gracing the virtual runway."