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Lakme Fashion Week Launches The First Interactive Fashion Destination In India!

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We all are well aware of the fact that the trends in Indian fashion are transforming, it was in May when Lakme Fashion Week has announced a digitally-abled showroom which will direct buyers to the runway collections. Now, the latest fashion news in India is, Lakme Fashion Week is escorting a new era of fashion showcases with its digital-first and season fluid edition.

LFW'S Digital-First & Season Fluid Edition!
LFW'S Digital-First & Season Fluid Edition!

LFW'S Digital-First & Season Fluid Edition!

The latest fashion news in India is, the nation's pioneering fashion platform, Lakme Fashion Week, is escorting a new era of fashion showcases with its all-virtual and season fluid edition. Launching the first-ever interactive fashion destination in the country, Lakmé Fashion Week is all prepared, to bring the trends of the Indian fashion world to the doorsteps of the global fashion industry.

The fashion news in India states that the first season fluid edition will be open to all, and the virtual event will be live from 21st – 25th October 2020 on a high-tech virtual platform specially created for the event.

Lakme Fashion Week is setting new trends in Indian fashion by taking the lead on the digital front. This season, the fashion platform will showcase innovations as it embarks on a digital journey with several new, disruptive formats of showcases using advanced technology.The outbreak of deadly COVID-19 has left an indelible mark on fashion, driving the industry to rethink its role in the world. The renewed Lakme Fashion Week will focus on supporting the designers and artisans through a virtual showroom, sustainability at the forefront, connecting buyers and consumers to the beauty and fashion industry.

Words And Views!
Words And Views!

Words And Views!

The Head Of Innovations At Lakme- Ashwath Swaminathan,said, “Lakmé Fashion Week’s aim has always been to boost the Indian fashion industry,"

He further continued, "With the first-ever digital edition, Lakmé Fashion Week will be reinvented to continue to enable the business of fashion, create new experiences for audiences, and put the spotlight back on the future of fashion."

The Head – Lifestyle Businesses at IMG Reliance - Jaspreet Chandok, said, "Lakmé Fashion Week is synonymous with being a platform that encourages and elevates talent and creativity. The fashion industry today needs a conscious new direction to sustain in the Covid-19 era, and we hope to create this space for the industry to thrive and flourish."

Jaspreet continued, "With a digital platform, we will bridge gaps between national and international audiences & buyers while continuing to support and nurture the design community.”

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