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Lakme Fashion Week Welcomes 3 Designer Labels For New GenNext Batch Of LFW 2020!

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The latest in fashion news is Lakme Fashion Week's announcement about the 30th batch of its renowned talent discovery programs –GenNext. To upgrade the fashion trends of 2020 three winning designers were chosen from the first-ever virtual jury selection process. It is all over the fashion news that the selected designers will be presenting their creations by INIFD at Lakmé Fashion Week's first-ever digital destination that will host between October 21st to 25th. Continue reading to know the specifications!

What Was The Selection Procedure?

THE LOOM ART by Aarushi Kilawat- LFW Gen next 2020
THE LOOM ART by Aarushi Kilawat

Due to the outbreak of deadly Coronavirus, there were extreme physical limitations of submitting one's designs this season. So, the applicants gave a video montage of their ensembles to complement their presentation. The shortlisted applicants presented their latest collections digitally. The collection was showcased to a jury that consisted- Pernia Qureshi, Amit Aggarwal, Anaita Shroff Adajania,  Tina Tahiliani, GenNext mentor Sabina Chopra along with Jaspreet Chandok, Head of Lifestyle Businesses, IMG Reliance, Ashwath Swaminathan- Head of Innovations, Lakmé.

The fashion news states that after becoming the announced winners, the GenNext designers- MISHÉ by Bhumika, Minakshi Ahluwalia, and THE LOOM ART by Aarushi Kilawat and Dhātu Design Studio by Anmol Sharma, were taken through a series of Master classes over three days. Sabina Chopra, the Lakmé Fashion Week team as well as industry experts, took the master classes to give specifications of brand building, business, and marketing skills in addition to feedback on their upcoming collection.

About The Three Winning Designers!

DHĀTU DESIGN STUDIO by Anmol Sharma
DHĀTU DESIGN STUDIO by Anmol Sharma

As we move towards a sustainable future, the industry also looks forward to designers who promote and celebrate sustainable fashion. Hence, the fashion news states that all three winning designers are conscious and have a sustainable collection. Upgrading the fashion trends of 2020- GenNext, for the first time, will be presenting a complete sustainable collection on day 1 of Lakmé Fashion Week. This season, 'Sustainable Fashion Day' is going to be celebrated on both days 1 and 2 of the event. 

THE LOOM ART by Aarushi Kilawat
THE LOOM ART by Aarushi Kilawat

To address these uncertain times that the fashion industry and design community is struggling with, Lakmé Fashion Week this year has announced various initiatives to support the GenNext designers that have been introduced in the past as well. 

Lakme Fashion Week will provide free stall space to all GenNext designers in the Lakme Fashion Week virtual showroom. These GenNext designers will also get the chance to be a part of the schedule through a look book format of showcase without any designer fees. Lakme Fashion Week will also support the GenNext designers through promotions on the Lakme Fashion Week digital handles for the next six months to help them market their brands. 

MISHÉ by Bhumika & Minakshi Ahluwalia
MISHÉ by Bhumika & Minakshi Ahluwalia

It is in the fashion news that this season, the GenNext program takes on an avant-garde avatar giving the winning designers a chance to showcase their creations in a first of its kind virtual format.

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