Friday 23, Oct 2020, Delhi (India)
The Lakme Fashion Week Winter/ Festive 2019 day two came to an end with the spectacular launch of LENZING TM ECOVERO TM a superb sustainable and environmentally responsible viscose fibre that was turned into a grand collection of Indian kurtas by designers Abraham & Thakore. LENZING™ ECOVERO™ is an innovation by the Lenzing group, makers of TENCEL™ fibres.
This was the first launch at Lakme Fashion Week Winter/ Festive 2019 in which this innovative fabric was seen on both men’s wear and women’s wear.
The ECOVERO TM fibres are developed to produce sustainable fine fabrics. This collection was an integration of the age old indigenous wooden hand block printing with the state of art technology of ECOVERA. These together led to creation of timeless pieces of kurtas by the designer duo.
LENZING TM ECOVERO TM is a sustainable viscose brand manufactured only from certified and controlled wood sources and produced with significantly lower emissions and water than generic viscose. This is a substantial upgrade from normal viscose, which is known for its not so environment friendly production process. This ensures tailoring sustainable lifestyles choices, contributing to a cleaner environment.
Speaking about the collection, designers Abraham and Thakore said, “This is an exciting opportunity for us to investigate and contemporize Indian clothing traditions through the prism of sustainable practices.”
Commenting on the collaboration, Avinash Mane, Commercial Head, South Asia, Lenzing AG said, "Over the past few years, we have seen a shift towards sustainable fashion where it has become an important topic for mainstream discussion. Consumers are getting exposed to new age alternatives, which blend into the current trends while being sustainable at the same time. We are delighted at the response we’ve received for our first ECOVERO™ association at Lakmé Fashion Week and are happy to have this platform to reach out to both designers as well as consumers. We at Lenzing have always believed in being innovators of sustainable fashion through our range of specialty fibres. We believe that through our associations with designers and brands we’ll be able to reach out to Indian consumers and help build the bridge between fashion and sustainability.”
Talking about the initiative, Jaspreet Chandok, Vice President and Head of Fashion, IMG Reliance said, “Lakmé Fashion Week is happy to collaborate with LENZING™ ECOVERO™ to contribute towards a greener planet and hope this innovation will turn into a movement which begun with our association with TENCEL TM for the past 3 seasons. LFW has pushed the agenda towards sustainability for the past few years and we are glad that the conversation is developing strongly with brands and consumers now consciously adopting this narrative.”
Collection – ‘KURTA 2.0’ by Abraham & Thakore
Abraham and Thakore’ Collection ‘Kurta 2.0’ showcased the most wearable garment of India which is recognized across the globe ‘ Kurtas’.
The label experimented with the ‘Kali’ a cutting technique indigenous to India which minimizes fabric waste and allows fluid movement. Further inculcating drapes, folds and prints. A range of neutral colours were chosen for the collection- black, ivory, olive and khakhi. The men's wear had epaulets, placements of dots, leaf appliqués on kurtas, dhoti/ kurta, hoodies, shorts, blousons, tunics and wide pants.
The women’s wear was characterized by saris, skirts, shirts, 3D leaf appliquéd skirt, kurtas also with epaulets, mini pencil skirt, cropped tops, handkerchief-sleeve black/white dress and striped mini with patch pockets. The show was closed by the elegant and beautiful Athiya Shetty seen in a black/white, broad, striped sari with a frilled edge and a matching choli.
The “Kurta 2.0” collection by Abraham & Thakore was a great merger of ancient textile traditions and sustainable fabrics created from ECOVERO TM by LENZING TM that will be the look for the future.