London Fashion Week has announced to go gender-neutral for a complete year as the British Fashion Council abdicates binary shows beginning this June. The Spring 2021 shows, scheduled for September this year, haven’t yet been canceled, though.
The British Fashion Council (BFC) recently announced that its upcoming fashion week, London Fashion Week Men’s which was supposed to take place on June 12 – 15, will now be showcased completely digital. The BFC has also stated that instead of men’s it will be pivoting to a “gender-neutral platform”, that covers womenswear and menswear both. With this transformation, the famous fashion designers who want to participate in one of the fashion world’s most celebrated fashion week, London Fashion Week, can opt for when they would want to showcase their latest collections, either in June or in September.
The British Fashion Council for the fashion week celebration will introduce an all-new digital platform, where the world can access not just the famous fashion designer‘s collections that would typically debut on a runway, but they can also look out for fashion designer‘s diaries, webinars, digital showrooms, interviews, and podcasts, which will be made available to the public as well as retailers.
All this definitely doesn’t mean that London Fashion Week won’t take place in September for Spring 2021: the shows haven’t yet been canceled, though the organization will make a decision considering the ongoing global Coronavirus pandemic.
Views about the event
The Chief Executive of British Fashion Council, Caroline Rush, stated “The current pandemic is leading us all to reflect more poignantly on the society we live in and how we want our lives to be and build businesses when we get through this,”, she further went on “The other side of this crisis, we hope will be about sustainability, creativity, and product that you value, respect, cherish.”
It clearly shows that the British Fashion Council hopes to maintain its four annual fashion events which traditionally are January and June fashion weeks for men’s, February and September fashion weeks for women.
BFC’s: COVID Crisis Fund
In the month of March, the British Fashion Council’s Foundation initiated its COVID Crisis Fund, which aims to provide small fashion businesses and emerging fashion designers with monetary support to help them weather this time. The British Fashion Council with this initiative aimed to support those British businesses which need additional subsidies, beyond Government stimulus available, to address their most urgent challenges.