Lovebirds started as a vintage store by Amrita Khanna in 2010, curating iconic styles from the past decades by bringing exclusive vintage designer garments and accessories from all over the world.
Amrita Khanna comes from the fashion background with her fashion diplomas from Pearl Academy and London College of Fashion. She has been making her own designs as well as collecting and studying vintage. While Gursi, is a graphic and space designer, from a background of an art director in advertising. He has been involved in designing cafes and restaurants and his own collections of graphic designs, prints, illustrations and digital collages.
The duo collaborated in 2013 and started the label by the same name. They have a flagship store in Chattarpur, Dhan Mill, Delhi. Lovebirds style is predominantly a reflection of the duos' moods and phases in life. They try to exhibit the same in their collections, with simple, straight and balanced lines; grids that add more definition and extremely minimal silhouettes with almost no layering at all. Their inspirations are much wider from raw foods to nordic furnitures rather than just limiting themselves to fashion.
Lovebirds showcased an off-site show, a minimalist and quirky collection for Spring/Summer ‘20 at Lotus Makeup India Fashion Week in New Delhi on Saturday. The Lovebirds SS’20 collection has their theme around a well-deserved leisure after a good workout session.
The sensation of quite buzz is captured in the form of their SS20 clothes, ‘ath-leisure’. They let you be sporty in a chilled-out way, not by wearing it in your sleeves but with your overall clothed persona which is inspired by Debra Smith’s fabric collages and Robert Motherwell’s Ab Ex NY paper works , Lovebirds’ collection aspires to be what Motherwell meant by ‘absolutely modern’, which is in a sense of being timeless.
When it all comes together, the collection celebrates the freedom of being in the moment – it’s yet another ‘love one, love all’ collection.
The collection featured relaxed, loose silhouettes with a hint of androgyny. Shirt dresses epitomised the collection’s casual, elegant feel and white fabrics with painterly black brushstrokes on hinted at a Japanese inspiration.
Stripes and chequerboard prints added a streetwear element to the garments as did utilitarian style bags, but clutch bags and pink dresses added a feminine dimension. Models wore natural hair and makeup, and some wore a single chandelier style earring which added to the collection’s quirky aesthetic.
The Fashion Design Council of India (FDCI) commenced with their Lotus Make-up India Fashion Week, in association with EbixCash, Spring-Summer 2020 from October 9 to 12, 2019. Almost 100 designers are showcasing their path-breaking collections at LMIFW SS'20 on the runway and through stalls. The theme this season, #MyFashionMyTribe, reflects the reality of the fashion world, which is like an extended family.