Over the last few days, fashion in India has been the bone of contention. The Indian fashion industry is reshaping itself and opting the path of digitalization to showcase and take fashion in India one step forward. Recently at the Lakme Fashion Week 2020 Digital First Season Fluid Edition, the Circular Design Challenge presented the winning “Malai” collection in collaboration with Reliance Industries Ltd.’s R|Elan Fashion for Earth, United Nations Environment programme and Lakmé Fashion Week. The apparel and accessories collection- Malai made an amazingly stunning impression among sustainable fashion enthusiasts.
Susmith Chempodil and Zuzana Gombosova of “Malai” won the 2nd Circular Design Challenge at Lakmé Fashion Week Summer/Resort 2020. Susmith Chempodil and Zuzana Gombosova’s collection took inspiration from the ecology and life cycle of the coconut palm, which was truly an avant-garde concept.
Taking fashion in India ahead, the label’s solo collection at Lakmé Fashion Week 2020 Digital First Season Fluid Edition was a representation of how bio-composite material, based on Bacterial Cellulose grown on water from natural fibres and mature coconuts, could be an alternative for fashionable garments and accessories.
The “Malai’s” latest collection took trends in the Indian fashion industry to new heights. The core of its collection was coconut circularity and sustainability. It is good to witness how the Indian fashion industry is focusing on and enhancing sustainable fashion. The latest accessories were designed from malai biocomposite and encouraged materials like waxed canvas.
The collection included wallets, pouches, belts, suspenders, handbags, backpacks, headgear, clutches, laptop bags, bracelets and belt bags. All these items were further teamed with stylish, loose, unisex jackets, practical pants, shorts, T-shirts and mundus.
The designs showcased intense and intricate work and revolved around handcrafted straps and handles. To be precise, the simple bag shapes had shells made from malai and inners in waxed canvas. The braiding further added to the design elements of the items, along with the use of blueprints.
The “Malai” collection was made by Susmith Chempodil and Zuzana Gombosova paying homage to the environment and natural resources of the country.
Mr Vipul Shah, COO – Petrochemicals Business, Reliance Industries Ltd about the event stated- “We are pleased to spot that the natural material like coconut water can be transformed into a vegan alternative to leather.” He further continued expressing his views about the collection- “The collection and concept stand true to our aim to bring out budding entrepreneurial talent from the entire textile value chain.”