Monte Carlo Fashion Week, the official fashion event of Monaco held its 7th edition this year. The event hosted over two dozen participating brands, along with influencers, international buyers, bloggers, celebrities and the press. This intense and revolutionary week of high fashion and artistic work was staged from 15th to 19th May’19 with the resort, cruise, and spring/summer 2020 capsule collection.
This significant week was not just about high-fashion this year. It also marked the beginning of a much-needed discussion. With its distinct and revolutionary theme, “Green is the new glam”, it took fashion to a higher tangent. This theme not just graced the ramp with ethical and sustainable creations, but also paved the path for a more conscious and responsible future. It has very gracefully associated fashion with sustainable development and ethical production. By creating eco-friendly fashion and pushing limits for the greater good, this event has painted a beautiful face of the industry for the world.
Alberta Ferretti was the guest of honor and her display Cruise 2020 collection added more glitz and glam to the beautiful evening of Saturday, the 18th of May, at the Yacht Club of Monaco. She is a great supporter of environment-conscious fashion and has created her glamorous gems in collaboration with Livia Firth and Eco-Age. Every garment in her recent collection is made with carefully selected organic textiles, certified recycled material and biological fabrics with a reduction in the use of chemical substances.
Gilberto Calzolari, the Italian designer’s sustainable creations scooped him the award for the best emerging designer. The material used in his fall 2019 lineup consisted of certified organic silk, nylon made of castor-beans, polyester derived from recycled plastics and fishnet, which was first revealed to the world in Milan and mesmerized the world again during the Monegasque event. The collection exhibited inspiration from Japanese nature and beautifully highlighted the work of artists Piet Mondrian and Damien Hirst in a colorful, eccentric range.
The event also witnessed a blend of Gilberto Calzolari, Jiri Kalfar and Beach, Cashmere Monaco and Federica NardoniSpinetta’s magic in their “Save the Ocean” collection.
"Eco is a lifestyle, it is an attitude, it is a dress that is worn with the awareness of making a contribution to having a truly better world", said the founder of the Chambre Monegasque de la Mode.