Friday 23, Oct 2020, Delhi (India)
The latest news in the beauty industry is, the brand 'MyGlamm' and the platform well celebrated for giving beauty tips and tricks 'POPxo', have joined hands and come up with something avant-garde for the beauty world. MyGlamm and POPxo have together launched MyGlammXO- The largest beauty democracy initiative. Keep scrolling to know the specifications.
The initiative by MyGlamm and POPxo would act as a crowdsourcing platform. It will allow users to get involved in every step of the creation process of MyGlamm beauty products.
As the beauty industry is getting along with the new normal, it is bringing initiatives that are crystal clear and help better to connect with the consumers. This unique initiative will help MyGlamm to create high efficacy, cruelty-free, clean beauty products that take into account all that their users want and need.
MyGlamm and POPxo, both are well celebrated in the beauty industry for their avant-garde ideas. They represent a community of more than 50 million women and have produced and sold millions of beauty products, including- makeup, skincare, and personal care items.
The thought behind their recent initiative is the 5C model - Consumer, Content, Conversation, Co-creation, and Community. It will get powered by MyGlammXO INSIDER, a reward program across both POPxo & MyGlamm. The users will get redeemable points for sharing their opinion as a part of 'The Great Glamm Survey,' on what they need from their beauty products. The points can then be redeemed for free beauty products on MyGlamm. The initiative will help the women across India to co-create the beauty products of their dreams. The reward program is taken forward by POPxo's strength in having meaningful, two-way communication with consumers and MyGlamm's ability in creating technologically advanced beauty products.
Darpan Sanghvi, Founder & CEO of 'MyGlamm' stated about the initiative, "We are moving away from archaic practices and giving Indian women the power to decide what beauty should look like. With POPxo, MyGlamm will lead the democratization of the beauty movement in India."
Priyanka Gill, Founder & CEO, POPxo & Co-Founder, 'MyGlamm' said, "Both MyGlamm and POPxo have been built for the Indian female consumer and are equally committed to supporting women in every sphere of their lives. With this initiative, we will leverage the power of content to meaningfully engage with and truly listen to our users to co-create products they want."