Wednesday 28, Oct 2020, Delhi (India)
The beauty industry giant MyGlamm that is celebrated for beauty products along with beauty tips and tricks has now expanded its range of products and forayed into the personal care segment. Recently the brand introduced their iridescent brightening skincare line, “GLOW”. It is infused with Rosehip Oil Vitamin Elixir to illuminate and hydrate the skin.
MyGlamm is celebrated across the beauty industry for its line of products and the beauty tips and tricks they are used for. In the year 2018, the ace Indian fashion designer Manish Malhotra launched his first-ever makeup line in collaboration with MyGlamm. The collection included lustrous lip toppers, rich reds and brown lipsticks for the lips, and luscious baked shimmers for the eyes. This time the brand has launched India’s first all iridescent skincare range- GLOW, to the beauty industry.
The skincare line is infused with natural ingredients like Rosehip Oil, Vitamin A, C, D & E, and coconut-derived formulas. All the products in this skincare line claim to have iridescent properties that fight dullness and create a glow on all skin types.
The latest skincare line has introduced seven products, from foam cleansers (a gel cleanser infused with coconut extract) to sheet masks (enriched with rosehip extracts and a highly concentrated protein essence). It also includes eye cream (enriched with plant-derived moisturizing agents and hyaluronic acid), moisturizing cream (enriched with nutrients and a hydro crystal complex system), and body toner (infused with hyaluronic acid).
Talking about the introduction of GLOW by the beauty industry giant MyGlamm, the Chief Marketing Officer of the brand, Malaika Mahtaney, stated “Today, MyGlamm is a market leader in makeup and over the past two years we’ve established a loyal customer base, who wanted a complete beauty shopping experience. It was time that we forayed into skincare as well. As with makeup, our skincare line is also rooted in innovation that uses feel-good, natural ingredients. GLOW takes it up a notch by including iridescent properties – a first-of-its-kind in India.”
MyGlamm is a direct-to-consumer brand of beauty products. The brand offers formulas that are 100% cruelty-free along with skin-friendly ingredients. The formulas are also free of parabens, preservatives, mineral oils, nano ingredients, and D5.
The brand allows consumers to not only discover beauty products but it also creates a tutorial post-purchase experience through its app.
Their latest skincare collection will be available on their official website as well as their retail outlets across India.