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Nexa Announces the First Digital Couture with Lakmé Fashion Week

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Nexa Announces the First Digital Couture with Lakmé Fashion Week

The Digital Couture by Nexa in association with Lakmé Fashion Week is pathbreaking and aims to bring the creativity and virtual designs to life. 

Nexa and Lakmé Fashion Week are making the first of its kind experience through technology and Indian Fashion. The next step by Nexa in the innovation is Digital Couture, with celebrated Indian fashion designers. “The introduction of Digital Couture moving beyond physical restraints marks yet another first not only for the platform but also for the country", says JaspreetChandok, Head - Lifestyle Businesses IMG Reliance.

The year 2021 saw lots of fashion films, a series of podcasts, and fluid fashion weeks because of the pandemic. But the social distancing guidelines did not put a full stop to the fashion world and creative minds. Nexa brings in the innovation idea by introducing the Digital Couture that is pathbreaking and inspiring.

About Digital Couture

It is altogether an enthralling experience in the digital age that Nexa promises to bring to the consumers. The virtual event would be bringing in to reality with esteemed Indian fashion designers, Abraham &Thakore, PayalSinghal, Amit Aggarwal, Huemn, KanikaGoyal, and RidhiMehra. 'Each designer will be developing a sketch that will then be transformed into 3D virtual garments'. The 3D garments will be rendered on the models for the real view. The 3D feature will enable us to observe the minute details of the garment.

It is a unique platform by Lakmé Fashion Week for showcasing garments and consumption. It also promotes customised couture as one can try the garment virtually. “Considering the times we live in, customers have changed the way they consume media. They are leaning more towards digital. This prompted us at NEXA to bring something new and innovative in line with our philosophy of Create.Inspire", says Shashank Srivastava, Executive Director, Marketing and Sales, Maruti Suzuki. This technology innovation proved to be a creative and safe way for Indian Fashion designers to showcase and promote their collection.

The long-term partnership between Nexa and Lakme paves into another interactive way to attract clients. The announcement of the Digital Couture would blur the gap between the physical and the virtual world. The designers can convert the virtual garment to a physical one on an individual request.

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Keeping up the momentum of technology and innovation, Nexa and Lakmé Fashion Week bring in the latest digital creation. It would drive the sales to greater heights. The two pioneers in their respective fields deliver the best to their clients.

Lakmé, India's no. 1 color cosmetics and premium skincare brand has been ruling the market since 1952. It offers an extensive range of beauty products and services, combined with international cosmetic technology. It also organizes Lakmé Fashion Weektwice a year, jointly with IMG Reliance Pvt. Ltd., leaders in sports, fashion and entertainment marketing and management. Nexa, a premium brand from Maruti Suzuki, was launched in 2015. It is for aspirational customers who aspire innovation, features, and technology. It is the third-largest retail automobile channel.

The digital collaboration between two big names would surely deliver the one-of-its-kind experience.  

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