Monday 02, Aug 2021, Delhi (India)


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ORRA Launches its New Collection “DESIRED” With Disha Patani

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ORRA Launches its New Collection “DESIRED” With Disha Patani

ORRA, a leading brand of diamond jewelry, launches an exciting new collection targeting the millennials known as "DESIRED". The brand has made a fashion news announcement of introducing the supremely talented Disha Patani to become the brand’s first ambassador.

About the Collection (DESIRED) :

The “Desired collection” is a set of stunning earrings, rings composed of 14 k Gold with diamonds and gold jewelry. The latest designs come in varieties of necklaces, lariats, pendants, rings, and earrings are priced between INR 30,000 & under INR 100,000; and is made available to people from 26th February 2021 across ORRA’s 44 retail stores in India.

DishaPatani is going to be the first brand ambassador for this collection.

During the lockdown, the brand still managed to experience a stable consumer base. For women who consider jewelry as their major fashion statement, this particular collection is made for them. Consumer base during lockdown and forecasts a positive topline growth in 2021 with a focus on the rising young consumer segment.The collection is designed to appeal the fashion-conscious people and modern women who consider their jewelry styling important.

This collection is edgy and versatile following its focus on layering and stacking of the jewelry pieces. These pieces can charm up your beauty and style presence and also adds the right amount of glamour to one’s evening look.

About ORRA:

The brand is famous for its process of efficiently sculpting and manufacturing diamonds to crafting and retailing the finest diamond and gold jewelry.The brand’s journey of a million fulfilled hearts began in 1888 before it metamorphosed into ORRA. In the last year, ORRA witnessed massive growth in the bridal category of fashion trends with the launch of the Generations Program, an ode to the significance of timeless heirloom jewelry.

ORRA is now one of India's finest bridal jewelry retail chains, having spread its magic with 44 Stores across 24 Cities and has consistently been at the eyes of design, leadership, and product innovation with 5 global design centers.The brand has come a long way since its beginning, its people, jewelry manufacturers, salespeople have worked their skills according to the recent fashion trends and have come this far setting an example.

I Knock Fashion Desk

The jewelry brand ORRA has recently launched its new collection "Desired" to its portfolio. The new revolution of gold rings, earrings, diamond jewelry, etc. made with the finest work and skills by the brand. 

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