Wednesday 21, Oct 2020, Delhi (India)

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Payal Khandwala, Launching her New Flagship Store

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Payal Khandwala the brand was launched in 2012 by Payal Khandwala and Vikram Ramchandani.
The label was born out of a need that Payal had sensed within the Indian fashion landscape, a lack of clothes with a spirit that is distinctly India Modern, an absence of easy, minimal separates that were an extension of her own personality.

As an acclaimed artist, Payal had consistently featured in the country’s most prominent best-dressed lists because of her unique perspective on proportions, colors, and an understanding of textiles.

Their philosophy is to create considered clothing for the gentle non-conformists, women that are both fierce and feminine.

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Clothes For Women, By Women.

The designer introduces her brand new Festive ’19 range called KASHI for the modern Indian woman.

Their festive edit this season focuses entirely on their continued commitment to the unparalleled skilled craftsmen of Benaras and the artistry of their silk handwoven brocades.

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Their newest explorations focus on intricately engineered brocade garments that require a distinctly complex process of graphing and weaving on special looms. The research and development spanned eight months, from the conception of design to realization of the textile, and finally to the stitched garment. The challenge was to maintain the design of the necklines, the length, the borders, and the repeats of the motif so as to allow them to size up and retain the integrity of the original pattern, whether the final product was a blouse, jacket or a kurta.

Woven in luxurious silk yarn, metallic gold and silver thread, the collection is an ode to the quiet luxury of this ancient craft, from this ancient city of Kashi, reimagined in a slightly more modern context, whilst honoring still, the tradition and skill of these tireless craftsmen.

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Along with their latest range, Payal also announces the launch of her new flagship store in Mumbai in the iconic and bustling Kala Ghoda district.

Steeped in history, the very heritage district with its old-world charm and a host of art galleries, museums, boutiques, cafes, and eateries, is a fitting neighborhood for their quiet luxury label.

Housed in Bhartania, a 100-year-old historic building, the new space is dotted with elongated windows, high ceilings and century’s old Burma teak roofs.

Payal designed the interiors of her latest store, keeping in mind the blueprint she envisioned for all their previous stores, whilst also incorporating the abundant natural light, volume and the charm of the vintage slatted wood ceilings of the new space.

The idea was to retain the signature of their stark, minimal yet dramatic spaces, but without losing the beauty and essence of the original structure of this historic building.

In addition, we’ve purposefully maintained a few elements and artworks from their previous Colaba Flagship store, so as to carry forward that feeling of something familiar while their customers enjoy the spirit of a brand-new space.

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The new Flagship store will house a complete selection of their brand offerings – from pret classics and distinct color-blocked silhouettes to signature pleated shapes, handwoven saris to limited-edition hand-woven brocades, as well as brass and leather ­accessories from their sister brand Tachi.

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